Dodge To Allocate Darts Based On Caliber Sales

Derek Kreindler
by Derek Kreindler

Dodge dealers looking to get their hands on the 2013 Dart are in for a bit of a surprise – their allocation of the new compact sedan will be based on how many units of the wretched Caliber they sold before the car was killed off.

Chrysler wouldn’t comment on allocation policies, but dealers have told Automotive News that the number of Darts they’ll receive is tied to past Caliber sales. The first examples for sale will be demos that are set to hit dealer lots at the end of June. Dealers will have to pick up the cars at a regional event, after which the cars can be sold to the public.

Our own Alex Dykes will have a review of the Dart later on – TTAC was unable to find a sex blogger that met our standards, so readers will just have to wait for The Truth About Darts.

Derek Kreindler
Derek Kreindler

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  • El scotto El scotto on Jun 11, 2012

    +1000 to Syke. Is it a decent car? Yes. Will it be a decent DD? Yes. Will I see a lot of them when I go back to the great Midwest? Yes. They're built there, duh. Sorry to the ADD challenged that it's not your Thunderbolt Grease Slapper Gomez Addams Special Edition.

  • Daveainchina Daveainchina on Jun 11, 2012

    The policy makes sense, target the dealers where smaller cheaper vehicles sell and avoid allocating the ones that base most of their sales on trucks etc. I don't get what the problem is, it's a good way to estimate initial demand. After a bit of time I'm sure it will be adjusted appropriately, but they have to have some logical system to start from. I can't think of any other metric that makes sense for initial product delivery. If any of the naysayers about the Caliber can come up with a better REALISTIC metric, please by all means enlighten us.

  • MRF 95 T-Bird MRF 95 T-Bird on Jun 11, 2012

    Look we won't be getting Alfa's anytime soon so at least build an adquate supply of Darts for folks who are not interested in other cars in the $20k compact class i.e Elantra, Focus, Cruze etc. and want to stand out from the pack and desire a bit of Italian brio especially when ordered with the MultiAir Turbo and 6spd.

  • Jnik Jnik on Jun 12, 2012

    The Dart is for CLOSERS ONLY! Maybe they should have named it the Glengarry.

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