Pursuant to our recent discussions of Honda’s spiral into the mundane – and the market’s warm reception despite this move, here’s another example of one of the big H’s vehicles picking up steam as it becomes more mainstream.
With 3,301 units sold in May, the RDX had its best month ever, tripling its May 2011 sales number and outselling every other competitor save for the Cadillac SRX. The new RDX requires premium fuel and is $1,500 more than the outgoing model, though the new car has 30 more horsepower, two more cylinders and gets a fuel economy improvement of 1 mpg in town and 4 mpg on the highway.
Time will tell if the RDX can sustain this kind of pace. A new model introduction is generally a fruitful period in terms of sales. If the RDX can present itself as a legitimate challenger to premium crossovers like the BMW X3, Audi Q5 and Mercedes GLK, it may help Acura claw its way back into relevance, even if it’s not the product that enthusiasts want to see.