Best Selling Cars Around The Globe: 1992, The Year of The Ford Taurus

Matt Gasnier
by Matt Gasnier

After the much anticipated (yes!) May World Roundup (no hyphen) article last Monday, I thought I’d spoil you and come back unannounced right in the middle of the week to lighten up a drab day at work. If you’re having a fantastic day at work, make your way out . If when you click on the link above you find you absolutely love that little Roundup of mine, then you are welcome to check out previous world Roundups here for March 2012 (“Has the Hybrid era started for good?”), and here for April 2012 (“Big change coming from India”).

Today, we are travelling through time to have a look at the best-selling models in the USA 20 years ago, in 1992. Yes, 1992 is 20 years ago. I know. I also feel like I just celebrated NYE 1993. But we are all 20 years older now. So if you are having a fantastic day at work, AND you were born after 1992, man/woman, just don’t talk to me ok?

So don’t talk to me and visit 164 additional countries and territories in my blog. There.

Now back to 1992.

And 1992 was the year of the Ford Taurus…

Many of us were convinced by the advert above that buying a Ford Taurus in 1992 was the best thing to do and as soon as the the second generation Ford Taurus was released it topped the passenger car ranking in the US for the first time for the 6 year-old nameplate. But the fight was tough. #1 passenger car in 1991, the Honda Accord was still leading the rankings by mid-year with 191,682 sales vs. 181,189 for the Taurus.

By the end of the year though, the Taurus was the best-selling passenger car in the USA for the very first time with 409,751 sales vs. 393,477 for the Accord. This figure of 409,751 sales remains to this date the Taurus’s strongest annual volume ever. It was the first time since 1988 and the Ford Escort that an American brand placed a car atop the passenger car ranking.

The Taurus would keep the title of best-selling passenger car in the country before passing the relay to the Toyota Camry in 1997. The Camry has kept the lead ever since (14 years!) except in 2001, when it was passed by the Honda Accord one last time.

The Ford F-Series topped the overall ranking for the 11th consecutive year with 472,475 sales, ahead of the Chevrolet C/K at 428,514 units.

Below the Taurus and Accord, the Ford Explorer takes the 5th spot overall at 306,681 units, ahead of the Toyota Camry, Dodge Caravan and Ford Ranger.

Top 10 best-selling models in the USA in 1992:

( You can check out the entire Top 189 ranking here)

PosModel19921Ford F-Series472,4752Chevrolet CK428,5143Ford Taurus409,7514Honda Accord393,4775Ford Explorer306,6816Toyota Camry286,6027Dodge Caravan251,9218Ford Ranger247,7779Ford Escort236,62210Honda Civic219,228

Further down the ranking, you can witness a lot of models from brands that have now disappeared: the Saturn SL ranked #15 with 196,126 sales…

…the Mercury Sable ranked #22 with 116,623 sales…

…the Geo Metro, a rebadged Suzuki Swift, was #28 at 94,995 units…

…the Oldsmobile Ninety Eight ranked

…and the Eagle Talon was

That’s all the nostalgia I have for you today!

Until next time!

Matt Gasnier, based in Sydney, Australia, runs a blog named Best Selling Cars, dedicated to counting cars all over the world.

Matt Gasnier
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  • DC Bruce DC Bruce on Jun 29, 2012

    Bought a '92 SHO new in 1992; kept it for 11 years. I thought it was a pretty good car and struck a reasonable balance between handling and rid comfort. The car was certainly "right-sized" and could carry 4 people and their luggage quite comfortably. There were only two weaknesses on my car: the clutch (supposedly taken from a small Mazda pickup) was marginal. The throw-out bearing on mine failed at 40K. And, typical of all For performance products of the late 80s and early 90s, the brakes were inadequate. . . not as inadequate as on my '87 Mustang GT (disc/drums!) which were simply ineffective at speeds over 80 mph; but marginal in terms of stopping and made of cheap metal, so the discs warped easily. I replaced the discs with ones made of higher quality metal (which didn't warp) and used better pads which made some improvement. The supposed real fix was to replace the front spindles with those from the next generation car so you could fit the front brakes from that car. The story of Ford in the mid-90s can be summarized by the next generation SHO: slower, stops in a longer distance, uses more gas and is less reliable (also, automatic transmission only available). I believe the next generation body was more rigid (the '92 was pretty flexible; one of the handling tweaks was to add reinforcement to the rear suspension assembly and panel behind the back seats) but also heavier. The Yamaha V-6 in the SHO was a wonderful engine, very linear throttle response throughout the rpm range, loved to rev., got 26-28 mpg on the highway.

  • 200k-min 200k-min on Jun 29, 2012

    Oh the 1990's when Ford talked about the sales volume all the time. I'm kinda glad that Toyota carries that torch because it's too easy to get complacent when #1. I had a 1990 Taurus with AXOD tranny that I beat mercilessley, yeah I was young. Bought it off my father at about 90k miles and I ran it up to 200k miles w/out any head gasket, tranny or other common problems. Ford was able to make some really good ones, obviously as people were buying them. The 1996 redesign, while being a little to aggressive in the style department, was actually a much improved vehicle. The luxury features just weren't available on the previous generations. They also had a decent for the time 200hp engine option. Unfortunately Ford hadn't quite earned the reputation yet for the price increase this stuff required. Couple price with styling that people over 40 (most taurus buyers) didn't find appealing and the sales dropped. Right now if Ford were to just do some minor tweaks to the very conservative Fusion I think they could have another best seller. Instead they may be making a smiliar mistake...and for the record I'm a huge fanboy of the new Fusion design. That said, pricing is key and it has to come in at or below the Camry, Accord, Altima, etc. if they care about volume sales. I don't really care about volume, I want something that is better than the all crappy lineup from Japan (and yes I include the frumpy Altima).

  • Fred I had a 2009 S-line mine was chipped but otherwise stock. I still say it was the best "new" car I ever had. I wanted to get the new A3, but it was too expensive, didn't come with a hatch and no manual.
  • 3-On-The-Tree If Your buying a truck like that your not worried about MPG.
  • W Conrad I'd gladly get an EV, but I can't even afford anything close to a new car right now. No doubt if EV's get more affordable more people will be buying them. It is a shame so many are stuck in their old ways with ICE vehicles. I realize EV's still have some use cases that don't work, but for many people they would work just fine with a slightly altered mindset.
  • Master Baiter There are plenty of affordable EVs--in China where they make all the batteries. Tesla is the only auto maker with a reasonably coherent strategy involving manufacturing their own cells in the United States. Tesla's problem now is I think they've run out of customers willing to put up with their goofy ergonomics to have a nice drive train.
  • Cprescott Doesn't any better in red than it did in white. Looks like an even uglier Honduh Civic 2 door with a hideous front end (and that is saying something about a Honduh).
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