Analyst Who Can't Shoot Straight Sinks Car Stocks

Bertel Schmitt
by Bertel Schmitt

TTAC’s advisor in cross-cultural affairs, Frau Schmitto-san, advises me that “itay” means “pain” in Japanese. Nomen est omen: Pessimistic remarks of an analyst named “Itay” sent car stocks down this morning. By mid day, Ford had dropped 19 cents, GM lost 53 cents. All because Citi analyst Itay Michaeli thinks the car market may not be as hot as some think.

Michaeli reduced his forecast for total U.S. sales from 14.3 million to 14.1 million. He now expects only 14.5 million to be sold next year.

After checking the results of TTAC’s Grade The Analysts, it appears that Michaeli is not the sharpest shooter of the bunch. Whenever he bets, he lands near the bottom of the field. His February SAAR guess was off by 900,000 units, in May, he missed by 600,000. He was DNS in the other month.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
 5 comments
  • Sgt Beavis Sgt Beavis on Jun 21, 2012

    As with most ANALysts, he's just pulling numbers out of his ass.

    • Ckb Ckb on Jun 21, 2012

      I know right? Just like 84% of all statistics are made up on the spot. But seriously is this guy really responsible for those stocks dropping? The markets were all down 2% or more today. I can't believe this moron is single handedly responsible when there are soooo many other morons out there doing the same thing. I'm going to have to respectfully disagree with the premise of this article.

  • Sportyaccordy Sportyaccordy on Jun 21, 2012

    Some chowderhead on a forum I post on said the word of analysts is why the ATS will be a success. Like they've never been wrong. Good luck!

  • 95_SC 95_SC on Jun 22, 2012

    Suck it Trebek

  • 95_SC 95_SC on Jun 22, 2012

    That's right...Suuuuck iiiit

Next