Bloomberg’s trademark monitor reports that GM filed an application to register “Electra” as a trademark, which triggered suspicion that a Buick Electra may see the light of day again.
Previously filed Electra trademarks, one from 1967, the second from 1989, had expired.
The Detroit News cites GM’s spokesman Nick Richards who says that there are no plans to revive the Electra, that “it’s all rampant speculation based on a single document,” and that it is simply “us protecting the names of historic vehicles.”
Green Car Reports interviewed Mr. Obvious and says that “it would make sense for Buick to launch its own version of the range-extended electric Volt.” That of course for the Chinese market where “Buick is a respected brand .” Green Car Reports forgot a minor detail: To qualify for Chinese subsidies, it can’t be a Buick, must be a Chinese brand, a Baojun for example.