With a planned Chinese joint-venture between Chery and Subaru now really, honestly dead in the water, Subaru will look to the United States for sales growth, while importing cars to China for the next few years.
As part of its America-focused future, Subaru will expand its sales goal to 380,000 units per year in the United States by the end of the 2016 fiscal year. Subaru sold 264,198 cars in American in 2011. Production facilities in both Japan and the United States may also be expanded as part of the plan.
With the collapse of the Chery deal, Subaru will be forced to import vehicles to China, and have their cars subject to a 25 percent import duty. Subaru said that Chinese manufacturing would be difficult to establish until the end of their 5-year plan in 2016, but that stipulation likely means that the door hasn’t been completely shut on Chinese Subaru production at a future date.