Lamborghini has become very bullish about the Indian market. The Italian automaker launched its second showroom in the country last week and also set up a national sales agency.
Lamborghini currently sells the Gallardo and Aventador in the Indian market, which are priced at Rs. 3.2 crore ($608,000) and Rs. 4.2 crore ($798,000) respectively. With prices on the higher side, Lamborghini was able to sell 15 units last year, and is planing to sell 20 units this year. The company is looking at selling 50 units per annum by 2015.
But Lamborghini does not have it easy. There are many competitors, from Ferrari, Aston Martin, Bugatti, Koenigsegg, Bentley, Rolls-Royce, Maserati, etc who are fighting in a market which has a size of 100 units a year. So how does Lamborghini attract buyers? The company is planing to hold exclusive showcases at 5-star hotels, wherein prospective buyers would be invited to have a glimpse of the raging bull. Lamborghini also plans to take to the track to convert sales.
The Buddh International Circuit is rented out for Rs. 10 lakhs ($19000) per day. The 5.1 kms long circuit is frequently rented out by automobile companies to conduct drive events. Lamborghini plans to invite 15 prospective customers to drive Lamborghini cars on the track once a year,in the hopes that the experience will translate into sales.
Faisal Ali Khan is the owner/operator of MotorBeam.com, a website covering the auto industry of India.