Junkyard Find: 1972 Mercury Marquis Brougham

Murilee Martin
by Murilee Martin
Brougham. To (increasingly elderly) car shoppers nearly to the dawn of the 21st century, that word meant class. Luxury. Success. A brougham was a type of horse-drawn carriage… or it was an option package applied to a car made by GM, Chrysler, or Ford; even Nissan jumped aboard the Brougham bandwagon. Mercury might have been the most broughamic marques of them all, which makes today’s Junkyard Find the zenith of broughamhood!

You really can’t experience the joys of broughamism without a big chrome-plated heraldic crest on the C pillar, and the ’72 Marquis delivers in a big way.

There’s the silhouette head of the Roman god Mercury in the shield; the Mercury Division had been moving away from images of the Messenger of the Gods for a decade or two, so it’s interesting to see one in vestigial form here. The really disturbing part of this emblem, however, is the crown-wearing lions— or are those hyenas?— with tormented monkey skulls for faces. LSD in Dearborn’s water supply?

Up front, we’ve got a 208-horsepower 429 engine (due to Communist infiltration of American institutions in the early 1970s, Detroit was forced to list horsepower ratings using net horsepower figures instead of ludicrously inflated —except when they were ludicrously deflated to fool insurance companies— gross figures; also under notorious nanny-state liberal Richard M. Nixon’s watch, compression ratios dropped in ’72), down from the 320 horses the same engine made in ’71. The intake manifold on this engine weighs more than your Commie vehicle of choice, by the way.

Right. So there’s no point in calling it a Brougham if you don’t have the kind of interior that, say, Superfly would feel comfortable with.

The interior of this car is still in pretty good shape, but scrap-metal prices mean that most less-than-perfect 5,000-pound Detroit barges are worth more in steel than they are as cars.

These maddening separate shoulder belts appeared in a lot of cars during the late 1960s and early 1970s, before the manufacturers figured out a way to make three-point belts that retracted as one unit with the lap belt. Blame Nixon!













Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

More by Murilee Martin

Comments
Join the conversation
3 of 62 comments
  • "scarey" "scarey" on May 23, 2012

    Murilee NEVER kids.

    • Robert.Walter Robert.Walter on May 23, 2012

      Scarlet, you need an aviator based on the brogenham acid monkey heads.

  • Patrick McCall Patrick McCall on May 24, 2012

    From the look of that crest, I somehow get the impression it was never meant to be dissected into its most basic counterparts. Case in point, the ghoulish crowned monkey skulls on the "lions". Correct me if I'm wrong, but I believe that seat fabric is referred to as brocade. Brocade appears often in GM car brochures of the early 70's, particularly Cadillac.

  • 28-Cars-Later One of the biggest reasons not to purchase an EV that I hear is...that they just all around suck for almost every use case imaginable.
  • Theflyersfan A cheaper EV is likely to have a smaller battery (think Mazda MX-30 and Mitsubishi iMEV), so that makes it less useful for some buyers. Personally, my charging can only take place at work or at a four-charger station at the end of my street in a public lot, so that's a crapshoot. If a cheaper EV was able to capture what it seems like a lot of buyers want - sub-40K, 300+ mile range, up to 80% charging in 20-30 minutes (tops) - then they can possibly be added to some lists. But then the issues of depreciation and resale value come into play if someone wants to keep the car for a while. But since this question is asking person by person, if I had room for a second car to be garaged (off of the street), I would consider an EV for a second car and keep my current one as a weekend toy. But I can't do a 50K+ EV as a primary car with my uncertain charging infrastructure by me, road trips, and as a second car, the higher insurance rates and county taxes. Not yet at least. A plug in hybrid however is perfect.
  • 28-Cars-Later Neither, but Honda lost the plot a while back in my view so Rav it would be.
  • Kwik_Shift_Pro4X Nope. Still not interested.
  • 28-Cars-Later I know someone who would snap this up for the right money, but Ontario and likely the ask would prohibit it.
Next