By on May 10, 2012

A shake-up at Jalopnik means the most heated rivalry since Senna Vs. Prost (ok, maybe Piquet vs. Reutmann, with TTAC playing the part of the suave, petulant Brazilian) will change forever. Hopefully for the better. Or, as Jalop would put it, THIS IS OUR NEW EDITOR IN CHIEF.

We’ve been (rightly) accused of dumping on Jalopnik in the past, but we thought it would only be proper to congratulate Matt Hardigree on his promotion to Editor-In-Chief of the site. Matt may forever nip at my heels for the title of “Most Interesting Young Auto Writer…In The World“, but any injection of young blood into the business is a welcome change.

Matt, congratulations from all of us at TTAC, and may the uncivil Twitter fights continue in perpetuity.

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85 Comments on “I For One Welcome Jalopnik’s New Overlord...”


  • avatar
    Alex French

    Who was the old editor in chief?

  • avatar
    Commando

    I, for one, avidly devour both sites daily.
    It’s like dating two hotties, each with their own personalities. Just never get them in the same room together.
    AFAIAC: it’s all good and a win-win.

  • avatar
    Fromes

    Besides the fact Matt knows little about cars or driving, he really seems pretty cool.

  • avatar

    I thought Hardigree was the slow corrosion of brass and/or copper when exposed to air near salt water.

    Welcome Matt!

  • avatar
    Domestic Hearse

    From the Business Insider story covering the changes at Jalopnik:

    “We are creating a new content department within sales to be headed by Ray. It will encompass the existing creative services team and several additional functions: primarily branded content, marketing communications and events. Ray is the first editor to move to sales. (Ray’s deputy Matt Hardigree will take over Jalopnik.)

    “We all know the conventional wisdom: the days of the banner advertisement are numbered. In two years, our primary offering to marketers will be our discussion platform. Expanding on our existing sponsored post program, Ray’s team will recruit and identify a client’s spokespeople and advocates, advise them on web etiquette and language, and help make their most persuasive case.

    “Ever since the Cluetrain Manifesto, marketers have tried to adopt a more human and conversational tone in their communications with customers. The web may finally be ready to deliver on that promise.”

    In other words, if I understand this correctly, Ray Wert will coach up advertisers’ staff, who will then blend into the comentariate and become brand ambassadors. Hmmmm. Interesting business plan.

    • 0 avatar
      aristurtle

      Indeed. I’m not sure I like it. I can feel the impending collapse of the current Internet ad model (I mean, I’ve been using Adblock Plus for years) but introducing paid shills into the commentariat rubs me the wrong way.

      • 0 avatar
        Domestic Hearse

        Which then begs the question: Which of the current Jalop commenters are already part of Gawker’s “existing sponsored post program”?

        Are starred commenters PR flacks in commenter clothing?

        Are COTDs selected in part to promote advertiser’s positions?

        And, not to be paranoid, could I myself be a paid mouthpiece? Part of the (subliminal Subway Sandwiches) TTAC business plan (subliminal turkey-bacon-swiss) that plants PR professionals (subliminal icy cold Coke) among the Best and (subliminal crisp, salty chips) Brightest?

      • 0 avatar
        tuffjuff

        Dangit, Domestic Hearse, now I want a sub sandwich.

        Thanks a lot!!!

    • 0 avatar

      This is the part of the news that most interested me. I sincerely hope that this does not become the only sustainable model for web content going forward… as TTAC readers know, I’m firmly convinced that there’s already more than enough advertorial-type content in the auto media.

      That said, vive la difference. Gawker clearly isn’t worried about losing credibility with their readers by moving towards advertorials and “sponsored discussion” (if that’s an on-point interpretation of where this is going), and I’m certainly eager to see how that works out for them.

      Finally, this seems like an appropriate time to thank TTAC’s owners, VerticalScope, for allowing this site to continue to grow organically. This news underlines the competitive pressure that the web content business is under, and I don’t think VS gets enough credit for allowing us to run TTAC without constant pressure to grow revenue (or any kind of pressure at all, for that matter). Clearly the kind of editorial freedom we enjoy at TTAC, with its inviolable wall between the editorial and ad teams, is becoming an increasingly rare thing.

    • 0 avatar
      MeaCulpa

      Jalopnik, the China of car blogs.

      http://www.cracked.com/article_19337_the-7-most-unintentionally-hilarious-propaganda-campaigns.html

      @Domestic Hearse
      COTD ruined Jalopnik’s comments section, the “star system” bulldozed the ruble and remains and the site redesign f****d the rest of the site.

    • 0 avatar
      Manic

      Congrats to Matt but God what train wreck he will have to manage now.
      Only interesting thing left IMHO is Graverobber’s NPOCP. Comment sections are usually idiotic meme hell. Most of the high quality commenters have left for Hooniverse and other places after overly enthusiastic ban- hammerings. And now they will mix blinking gifs with marketing messages in comment sections? Just…wow

      • 0 avatar
        MeaCulpa

        Well cotd/fucking stars drowned out most of the solid comments – and made memes, song lyrics, flame bate and other “fun stuff” the norm – so the few pieces of solid gold where impossible to find.

      • 0 avatar
        Silvy_nonsense

        “Comment sections are usually idiotic meme hell.”

        Well said. I generally just avoid the comments over there.

        I started following Jalopnik when they were station wagon crazy. It was unique. Now it’s basically AOL Autos with a sad, wanna-be comedy team writing the comments section.

      • 0 avatar
        replica

        The title of this article; ’tis a meme.

    • 0 avatar
      FuzzyPlushroom

      Seeing this surprises me about as much as seeing rust on an early Accord.

    • 0 avatar

      Ha, the Cluetrain Manifesto! I scored a freelance editing job changing the language in the North American edition of that book from British to American English.

    • 0 avatar
      SP

      “Expanding on our existing sponsored post program, Ray’s team will recruit and identify a client’s spokespeople and advocates, advise them on web etiquette and language, and help make their most persuasive case.”

      “In other words, if I understand this correctly, Ray Wert will coach up advertisers’ staff, who will then blend into the comentariate and become brand ambassadors.”

      I understood it differently. From my reading, the plan is that automakers will pay Ray Wert to seek out that automaker’s fanboys on Jalopnik. Then he coaches the fanboys and turns them loose as stealthy, unpaid shills. Or, perhaps they will be rewarded for post count through some unknown incentive program.

      Whichever reading is correct, the takeaway for me is that it’s basically subversive marketing. And the Internet makes it easier for the spies to blend in. Previously, it was obvious when a salesman showed up at your house. You weren’t expecting anyone, and you didn’t know that person. Now, on the Internet, everyone looks alike behind a username.

      Creepy.

  • avatar
    jco

    wait, so you’re breaking a story on Jalopnik? I just went over there and there isn’t a giant post with all the commenters losing their collective minds over it and posting Wert-related gifs and images.

    I almost thought by the image on this article that one of their people was headed here. hey, it’s happened (a few times) in the past.

  • avatar

    who cares

  • avatar
    dave504

    Wow. A politics guy who by-the-way writes about cars, much like TTAC. Is there a blog out there for the true car guy?

  • avatar
    grzydj

    Alternate headline: Matthardigreelopnik

    I kind of gave up on Jalopnik after Ray got all high and mighty when he wrote “The Awesomness Manifesto” after Jalopnik had supposedly lost its way. I guess what he meant by that was that they were going to be a general news aggregate, with such car related news at the death of Osama bin Laden with a user interface that is so mind numbingly counterintuitive that they went so far as to hire a tech support person to answer questions and help people use the site.

    Ray said the point of Jalopnik was cars and snark, but he certainly couldn’t handle any snarky comments about the terrible state of their site and banned people for suggesting ways for making the site easier to use or browse.

    Between here and Motoiq and other sites that actually produce meaningful car related content, I am all set.

    Congratulations to Matt I guess.

    • 0 avatar
      aristurtle

      They hit a real low point when Siler and Murilee left and then there was the incredibly inept redesign. I started checking them again like a week ago and they seem to be a bit better now, but I still refuse to comment in their bizarre two-tier system.

      • 0 avatar
        CHINO 52405

        All of this plus failure to disclose the hacking of users info for almost a month caused me to leave permanently. I’ll still check an article over there from time to time, but that’s about it.

      • 0 avatar

        Agreed. I have not been back since the redesign. I may take a look when I get a link forwarded to me, but that is it.

  • avatar
    Nostrathomas

    Jalopnik can be a pretty entertaining site when they stay away from the TMZ-style crap. Too bad there’s so much of it. The too-cool-for-school commenters on there can also be a but much.. more concerned with coming up with the next zinger than actually providing thoughtful commentary on stories.

    All in all though, I visit all the sites (yes, Autoblog too) every day. They all bring something unique to my interest.

  • avatar
    PaulVincent

    Perhaps now I’ll look at Jalopnik more than twice a year.

  • avatar
    Molotovio

    Good to know that there is still a person who remembers Reutemann, although I would say that TTAC is more Reutemann-like than Piquet.

  • avatar

    “In two years, our primary offering to marketers will be our discussion platform. Expanding on our existing sponsored post program, Ray’s team will recruit and identify a client’s spokespeople and advocates, advise them on web etiquette and language, and help make their most persuasive case.”

    So Ray’s new job is going to be mentoring unpaid fanboys on how to best astroturf in the comments on posts that are already sponsored by the object of those fanboys’ adulation.

    To help promote Cars In Depth, I’ll put (on-topic) links back to CID in the comments at other car sites, including Jalopnik. A small number of Jalopnik readers find my self-promotion there to be “shameless” (which, of course, it is, because there’s nothing shameful about honest self-promotion) and give me a hard time about it. Some have even used the word “shill” (which is inaccurate because a shill involves misrepresentation of impartiality). I wonder how they’ll feel about Ray’s army of “advocates” being advised to be more effective spokespeople.

    • 0 avatar

      Couldn’t happen to a better carpetbagger.

      At least now he can drop the narcissist-shadowgraph-kabuki-show of ‘caring about content’ and embrace the Sir Allen Stanford within.

      He’s going to Eventually see it looking back out of The Abyss into him anyway;

      if he ever dares to peek.

      -Though I think the come-to-jeebus afters will be less transcendental than Maynard James Keenan’s.

  • avatar
    ajla

    I wish Mr. Hardigree all the success in the world.

    The kind of success you get from owning Hyundai’s new Elantra. With class-leading MPG ratings, edgy styling, low MSRP, and quiet ride you’ll be the talk of the block!

    And don’t forget to check out the season finale of CBS’s hit show “How I met Your Mother” this Monday! I hear Neil Patrick Harris is really into old Aston Martins.

  • avatar
    david42

    Derek, surely you meant to write: “The most heated rivalry since DAF vs. FAF!”

  • avatar
    FromaBuick6

    Never been a fan of Hardigree; He’s too snarky and way too convinced of his own superior intellect. He’s a political/tabloid journalist, more than a car guy. Spinelli’s been back forever now, why not give it to him?

    That said, he’s better than Wert. Jalopnik degenerated into a whore for advertising dollars under that hack’s watch, and it’s more than appropriate that his new job reflects his true talents.

  • avatar
    smokingclutch

    “Matt may forever nip at my heels for the title of “Most Interesting Young Auto Writer…In The World“,”

    You both wish. Ezra Dyer may work for a lousy buff book, but he writes circles around the both of you.

    Truly, the only two internet writers I’ve read that consistently outshine, quality-of-prose-wise, their counterparts in “traditional” media, are Jack Baruth, and Mike Tanier (of Football Outsiders). Even Tanier’s gone mainstream, now that he writes for the New York Times, and has had a book published.

    PS – I wonder sometimes whether Jalopnik and TTAC don’t have some sort of understanding to drive people to each others’ sites through their silly feud. Has Jalopnik had a field day with the ban hammer coming out after some commenters here had the temerity to air a legitimate beef with one of the articles on here a few days ago?

  • avatar
    Robert Gordon

    “A shake-up at Jalopnik means the most heated rivalry since Senna Vs. Prost (ok, maybe Piquet vs. Reutmann (sic), with TTAC playing the part of the suave, petulant Brazilian)”

    You’re kidding right, Reutemann’s most famous acrimonious relationship was with his team mate Alan Jones not Nelson Piquet. Similarly Piquet’s great rivalry was with Nigel Mansell.

    • 0 avatar
      niky

      In Senna versus Prost, I actually side with the Frenchman, Senna was an egotistical monster (beautiful behind the wheel, but aren’t all monsters such (Alonso/Schumacher/Hamilton)?).

  • avatar
    daviel

    Both of you are my favorites

  • avatar
    chicagoland

    The comments at Jalop are usually bac and forth “I know you are but what am I?”

    I like hearing younger opinions, but don’t distort car history facts! Like claiming all RWD cars in the 60′s were ‘muscle cars’, and saying “FWD was invented by the Japanese around 1970″.

  • avatar
    Juniper

    Sorry, but I have to ask. Why are these car blogs run by young college drop outs that have never actually DONE ANYTHING. Just askin.

    • 0 avatar
      Robert Gordon

      I don’t think that is fair. Your age or experience doesn’t preclude one from having a well researched opinion. For instance I don’t believe any of the TTAC contributors have actually been involved in the product development of a car, but that doesn’t stop them from writing excellent and well educated pieces on that matter day-in-day out.

    • 0 avatar
      Moparman426W

      Juniper, the site is mainly meant to cater to the armchair car lover. Most of the content is more political stuff in the automotive world, like GM market share in china, or fleet sales and do cops really have the need for speed? Stuff along those lines. Pretty much anyone can read up and learn that stuff, so the age of the writer or actual knowledge of cars is unimportant. It’s not like they have articles on how to swap cams in your hemi, or reflash your computer for more power or how to tell a set of 351C 2V heads from a set of 351C 4V heads. I mainly look at the junkyard finds and the van buildup.

      • 0 avatar
        Jack Baruth

        Yeah, we’re all a bunch of dilettantes here. I mean, it’s not like I personally have:

        * Worked for multiple dealerships in parts, service, and sales since 1989
        * Worked for Ford Credit and BMW Financial Services
        * Competed in sanctioned events ranging from SCCA National Solo to Grand-Am Koni Challenge
        * Held numerous track records
        * Won in multiple forms of motorsports
        * Personally purchased and owned well over a million dollars’ worth of automobiles in the past decade
        * Built two race cars from scratch
        * Driven and evaluated everything from the Fiat 500 to the Spyker C8
        * Coached dozens of drivers and put in thousands of laps at 56 tracks around the world including the infamous Ring

        No, wait, I’ve done every one of those things and more besides.

        TTAC and Jalopnik hire people based on their strengths and abilities. You don’t need to be able to swap a cam to run a blog. In fact, if you run a blog like TTAC you don’t have time to swap any cams. We have cam-swappers in the bullpen; I am one of them, MM is another, Alex Dykes is yet another.

        Jalopnik has plenty of authentic “car guys” as well. They don’t contribute as often because Jalopnik has a wider focus than we do.

        The notion that because Derek and Matt are basically kids that there are no “car guys” in this business doesn’t hold water. Tell you what. Derek and Matt work seven days a week, twelve hours a day or more, doing their jobs. Know any cam-swappers who want to give up their lives in order to do that?

    • 0 avatar

      @Juniper

      Thank you for the unfounded and totally wrong assumptions in your frankly ignorant comment. Jack is correct. More than anything else, I make sure the lights stay on at TTAC. And I do have my Bachelors. Whatever that’s worth these days.

      • 0 avatar
        Juniper

        Jack you are too sensitive. I was not talking about you. You are not young (sorry) and as you say you have life experiences to apply to your articles and written opinions.
        Derek, congrats on your degree, but some “bios” use words like “attended” and “studied at” not graduated from. Also your comment on “whatever that’s worth” says it all. You haven’t yet had the opportunity and the experiences to have those. “Oh yeah, that’s what they were talking about moments”. But you will, and your credibility will grow as you truly experience things for yourself.
        I just asked Why, which is always a good question to ask.

      • 0 avatar

        Calm down, Juniper.

        This here carblog is not “run by young college drop outs that have never actually DONE ANYTHING.”

        It is run by someone who is quickly approaching retirement age, and who has misspent all his professional life in the automobile industry. (http://www.thetruthaboutcars.com/category/editorials/autobiography-of-bs/). Living on his savings, he can afford the job.

        Which goes to show that you must be talking about other carblogs. Should you want to write about cam-swapping, then please send a sample.

      • 0 avatar
        Jack Baruth

        No harm done, guys, I just get defensive about my crew here at TTAC… and oddly enough, about the Jalopnik guys. Even though some of them drive me nuts :)

      • 0 avatar

        As the college dropout (!) who used to run this blog, I feel I should take a stab at answering Junpier’s question.

        1- If you think a bachelor’s degree means anything anymore, it’s been a while since you were in college. You can learn infinitely more in 6 motivated months with a web connection and a library card than you are likely to learn in four years at most of our institutions of higher babysitting. Remember the bar scene from Good Will Hunting? (http://www.youtube.com/watch?v=ymsHLkB8u3s)

        2- I haven’t finished the intro-level psychology class I need for my BA because I’ve been too busy running this site, debating auto execs, being published in prestigious papers and appearing on TV over the last four years. Over that time, nobody has ever asked to see my diploma… every opportunity I’ve had was earned through the quality of my work, not a near-meaningless piece of paper. Being a “dropout” can be a choice, and a darn good one if you ask me.

        3- As Jack points out, there are plenty of writers with impeccable “car guy” credentials working both here at TTAC and elsewhere. But cars are more than lumps of plastic and metal. Given what a crucial role autos play in our economy, politics, development patterns, law, media and culture, I think we need more writers and bloggers who see automobiles in a broader context than just nuts and bolts.

        4-If you can find a seasoned auto exec or development engineer (or what have you) who is willing to contribute for the kind of pay we can offer, I’m sure Bertel would hire him/her. Fact is, those with deep experience tend not to abandon their chosen careers.

        5- Long careers tend to accumulate prejudices along with experience, especially in an industry that tends to be inward-looking and incestuous. Often times, a fresh set of eyes can get closer to the truth than an experienced but entrenched set.

        6-That having been said, we do talk to experienced industry insiders on a regular basis, so their accumulated wisdom does show up here…. more than you even know.

        I hope this answers your question… although, considering you’ve been a regular commenter for some time, I assume you already see some value in at least this (formerly) dropout-run blog.

      • 0 avatar
        Moparman426W

        I wasn’t implying that no one here knows anything about cars, I simply stated that one wouldn’t have to know much about them to write most of the editorials that appear. Not only on this site, but most similar ones as well. You basically said what I did,”you don’t need to be able to swap a cam to run a blog.” So I don’t understand why you are upset.

    • 0 avatar
      mcarr

      …said the bitter old fart.

      • 0 avatar
        Juniper

        Bertel. Yes I know. Jeez I only responded to an OP about Jalop putting a “wonderful young man” in charge. Really didn’t expect or was trying to get the blowback. The reason I read TTAC is because of the diverse experiences and in depth knowledge of the writers.

  • avatar
    Franken-Subie

    Man, I used to love Jalopnik in its heyday. I actually recently deleted it from my trusty bookmark bar. I really find stories written in the Murilee Martin ethos the most compelling, and those are long gone from Jalopnik.

    Relatedly, I’m really sad to have seen Murilee’s coverage of LeMons leave TTACs. I love me some DOTS and Junkyard features but the Lemons stuff was primo too.

  • avatar
    Franken-Subie

    Man, I used to love Jalopnik in its heyday. I actually recently deleted it from my trusty bookmark bar. I really find stories written in the Murilee Martin ethos the most compelling, and those are long gone from Jalopnik.

    Relatedly, I’m really sad to have seen Murilee’s coverage of LeMons leave TTAC. I love me some DOTS and Junkyard features but the Lemons stuff was primo too.

    • 0 avatar

      Most of the Jalopnik writers from the “heyday” are still around and you can find their stuff pretty easily. Lieberman is at Motor Trend, Davey Johnson is at Autoweek, Mike Bumbeck is at Hemmings, Spinelli is back at Jalopnik, and I’m all over the place. I think what really made Jalopnik great back then was the high-quality stuff written in the comments; the concentration of good writers among the readership was amazing. Imagine a couple of dozen VanillaDudes, riffing off each other in the comments every day. I’m hoping that Matt can bring that back.

    • 0 avatar
      bunkie

      I’ve certainly been critical of various aspects of TTAC (as one of the resident curmudgeons without a lawn, that’s one of my roles in life) but, to be fair, many of the issues stem from a simple fact: the 24×7 nature of the internet and cable TV make it impossible to have first-rate content all the time. It just can’t be done. That’s why the commentariat is so important, it effectively multiplies the amount of creative input and, as Derek has implied, converting that to a mechanism for shilling to readers carries a lot of risk. Although lately, Jalopnik comments have become insufferable, so maybe it will be an improvement.

  • avatar
    elimgarak

    never really read jalopnik. Between here and Autoblog, i feel like i’m covered. Sometime i’ll pop over to leftlanenews but something about Jalopnik has always put me off.

  • avatar
    Robert.Walter

    Don’t mind fanboyism so much, as that’s the way of the world today, but if I get a whiff of paid covert partisan posters, I think my enthusiasm for visiting a site will dwindle…

  • avatar
    Zackman

    The last time for a grand total of four times, I visited the site of “brand-x” and it was only to read a piece on the Lockheed Super Constellation. That was over a year ago.

    I have no use for that site. TTAC and Curbside Classic are the ONLY auto sites worthy of my attention. Period.

    Thank you.

  • avatar
    tonyola

    Mercutio: “A plague on both your houses!”

    I remain a steady commenter on Jalopnik. There have been some real and serious problems over there, and I think much of it has to do with Gawker and its rapacious attitudes. I believe that Ray, though not blameless, is kind of stuck between a rock and a hard place. As for the supposed bans for criticism, I have made my displeasure over the redesigns, hacking, and the upcoming need for social media to log on quite clear yet I have not been threatened with bans. In fact, I have openly stated that I will no longer comment on Jalopnik when the evil social media requirement takes place yet for now I’m still very much allowed to speak. Here’s hoping that Matt can start fixing things.

    Now for the other house. I like the generally intelligent commenting here at TTAC but at times the editorial tone is hard to take. There’s an awful lot of self-righteous smugness and rabid criticism of perceived inferior media. Trying to take a moral high ground is laudable but at times, I sense a strident complacency not seen since the heady days of Soviet-style self-congratulation. TTAC goes out of its way to pick every scab it can see on Jalopnik (granted, there are plenty to pick), and the “congratulations” in this thread towards Matt appear to have all the plastic-smile insincerity of a funeral director who just got a fat check from the bereaved. I find it amusing that people here talk about the rampant banning at Jalopnik yet gloss over the recent ban bloodbath here due to indignation concerning a recent article by a new contributor. So am I next?

    • 0 avatar
      tresmonos

      I agree that the recent ban blood bath was ridiculous.

      The attitude and inconsistent behavior displayed during the ban spree only distances whatever community this site may have.

    • 0 avatar

      …I think much of it has to do with Gawker and its rapacious attitudes. I believe that Ray, though not blameless, is kind of stuck between a rock and a hard place.

      Every time that I’ve raised behavior by Gawker that seems questionable, Ray has vigorously defended Nick Denton, saying that Jalopnik wouldn’t exist without Denton’s support. Wert is a company man.

  • avatar

    I say Hardigree is all right. This should be interesting.

  • avatar
    replica

    Hey, TTAC Gods, give me a job writing stuff. I’m a college drop out, I hate everything, drink expensive beer, and have poorly backed opinions. Sounds like a solid internet journalist background yeah?

    Though, writing articles would take away from my fulltime job of reposting various played out meme’s across the internet to forums that haven’t seen them yet. Makes me feel like Rudyard Kipling, bringing civilization to the backwater corners of the internet.

  • avatar
    lilpoindexter

    The only good thing about jalopnik was that they introduced me to TTAC, when the old acerbic writer was still here. Other than that, they suck, haven’t been there in years. The dolphin has jumped at jalopnik

  • avatar
    FromaBuick6

    Jalopnik’s new overlord has a piece today entitled “Why Is the Right Using A Car Mag Puff Piece to Defend Mitt Romney From Bullying Charges?”

    The editors at TTAC regularly get accused of playing politics for page views. Except that here it’s never as blatant, gratuitous or slanted (it’s Gawker…duh) as it is at Jalopnik. Hardigree’s the worst and most unapologetic about it.

    The recent onslaught of stories about Romney picking on kids in high school has been insufferable enough in the news media. Seeing some hipster liberal hack auto writer grasp at straws so he can get paid to bash the guy on a car site just makes my blood boil. I’m nominally a Republican, but I’d still be perturbed if the political tables were turned.

    Hardigree’s an arrogant tool. I’d really like to say something worse, but I don’t want my comment flagged for moderation. Still better than Wert, though.

  • avatar
    Skink

    Jalopnik’s new editor doesn’t know the difference between, “its” and, “it’s”, either.


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