By on May 14, 2012

As TTAC’s official reviewer of all things “emerging market cast-offs sent to Canada”, I’ll be busy again in Q4 2012, when I get my hands on a Chevrolet Trax.

While General Motors American arm said that “…because of the strong position of the Equinox, there are no plans to introduce the Trax in the U.S. market…”, the Trax is a no brainer for Canada. And isn’t it so much more attractive than the gawky, pencil-eraser-proportioned Encore? I’m personally interested to see how different the interior is from the Buick and Opel version.

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22 Comments on “Chevrolet’s Mini Crossover Is Making Trax To The Great White North...”


  • avatar
    Speed3

    Yup it definitely looks better as a Chevy. I am surprised it isn’t coming to the States though. The “strong Equinox position” argument is bull, its not like the Equinox is best seller in the segment.

    They said that about the Orlando too. I mean, the development costs are already done so either they don’t think there will be enough sales to warrant the efforts to bring it here, or it will cannabalize sales of the Equinox.

    • 0 avatar
      Theophilus138

      There’s also the issue of the car paying for its advertising budget, its US safety certification, and any possible modifications necessary to meet American safety standards (the latter is one of the reasons why the Orlando didn’t launch in the States— it would have needed another airbag). Apparently GM is a sufficiently global company that even it gets tripped up by America’s non-tariff barriers.

      • 0 avatar
        claytori

        There could be a good deal of truth to the airbag story. Due to the relative success of mandatory seatbelt laws in Canada, there is still no legal requirement for “passive restraints”, AKA airbags.

      • 0 avatar
        doctor olds

        @Theophilus138- Those “non-tariff barriers”, pesky safety standards, are a substantial part of the reason that traffic deaths continue to decline in America.

  • avatar
    brettc

    Trax? That’s the best they could do? I’m pretty sure Trax was the name of cheap athletic shoes when I was growing up in Southern Ontario. I think Biway sold them. Or maybe Bargain Harold’s.

  • avatar
    psarhjinian

    Do they still sell the Golf and Jetta “City” trims? There’s one for the books…

    • 0 avatar
      Pch101

      Mk 1 Golfs, which were first launched in 1974, were sold in South Africa as “Citi” models until 2009. A 35 year run.

    • 0 avatar
      Nostrathomas

      Don’t think they sell them any more, but I was amazed to see how many of them were on the streets when I moved back to Canada last year. The decision to sell them was clearly a good one, because they sold a ton of them.

      I just wish we would get some of the nicer Euro cars as well…you know, a 1-series hatch, Euro Civic hatch, a Renault or Peugot perhaps.

  • avatar
    replica

    Traxxis is the name of remote control cars or something. Regardless, it sounds so 90’s. I expect it to be the name of cheap gym equipment or a knockoff brand of laser tag.

    Can we have cool car names back? Introducing the new Chevy “Muscle Storm” or Pontiac variant “Face Ripper.”

  • avatar

    Not a bad-looking rig, but is anyone else tiring of the identical facial/grille treatments for Chevy models? As a designer (graphic, not automobile) I get the whole reason for design continuity across the model range, but it seems like we’re approaching the “same sausage, different lengths” school of brand identity. Agree? Disagree?

    • 0 avatar
      amac

      I’m a graphic designer too and I agree with you. I think they are taking design continuity a bit too literally. My guess is that marketers had a hand in this, as they have a tendency to dumb things down. Personally though, I’ve never been a fan of that double-decker grille. Thankfully, the new Impala seems to be breaking away from this design.

    • 0 avatar
      Pch101

      “is anyone else tiring of the identical facial/grille treatments for Chevy models?”

      This isn’t unique to GM. These days, all of the major automakers are trying to craft recognizable faces for their brands, and applying them to everything in their lineup.

      This becomes a challenge for a brand such as Chevrolet, as this makes it necessary to create a face that works for everything, large and small, car and truck. Personally, I think that they’ve taken the exercise too far; instead of creating continuity and appeal, it may result in some rather offputting designs that don’t sell.

      (This also helps to explain why Chrysler spun out Ram as a separate badge. I see what they’re trying to do, but this has been a mistake, in my opinion.)

  • avatar
    Slab

    I guess I’ll have to be the outlier here. I prefer the Buick’s styling. The Chevy has a “duckface” thing going on. The hood pops up in the middle, making the grill too tall for the vehicle’s width. And the squareish humps over the wheel openings look more GMC than Chevy to me.

  • avatar
    namstrap

    Totally agree.
    I used to really like the offset grille emblem of the mazda. Then they got this stupid flying bird thing. I’m not even going to comment on the ridiculous happy face grille.
    Give me a break!

  • avatar
    Volt 230

    Once again we don’t get a car that would sell well here, GM don’t you ever learn?

    • 0 avatar
      mike978

      Who says it would sell well in the US? Have I missed the burgeoning market for smaller than compact CUV’s? What is the Honda smaller than the CRV, the Toyota smaller than the RAV4 or the Ford smaller than the Focus?
      They are going to sell a Buick version – will it sell? I don`t know but you have the option.

  • avatar
    Monty

    Is there a problem with this site? I thought over the weekend that it was my laptop, but three different computers at work, and now my wife’s laptop are experiencing the same issue – there’s a total of three editorials and no sidebar menu.

  • avatar
    wmba

    Oh Infiniti, I take it all back! This Trax is one ULF, complete with a grille and hood tall enough to house a Detroit Diesel bus engine, and dinky little rear wheels stuck out to dry in the wind.

    Akward doesn’t begin to describe the way this thing looks, and the Encore looks even more stilted. Where have all the professional stylists gone, for goodness sake? A good sidewind would blow these things over!


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