By on May 24, 2012

Despite an explicit suggestion from Opel’s own CEO that Chevrolet cars could be built in European Opel plants, GM Korea has shut the door on such an idea.

GM Korea CEO Sergio Rocha told reporters as the Busan Auto Show that plans for such a move didn’t exist, even though they were “…looking at it”. Vehicles like the Captiva and Orlando are mainly sold in Europe despite being produced in South Korea.  According to Automotive News, South Korean trade unions have threatened “war” against GM if a production move took place.

With the majority of European Chevrolet models built in South Korea, it seems only natural for GM to make such a move. It may be that we have to wait for the whole Opel mess to shake out until we know why they decided against taking advantage of their extra capacity to build hot selling models.

Get the latest TTAC e-Newsletter!

6 Comments on “Chevrolet Production Staying Put In Korea...”


  • avatar
    28-cars-later

    I can see why the Koreans would not be impressed, but what if it were possible to keep their production levels where they are and simply add production to Opel? Seem’s like the Daewoo variants are doing fairly well worldwide, I’m sure they could find a market for Opel built Daewoos outside of Europe.

  • avatar
    analoca

    I guess it will not simply be up to GM Korea to decide if some Chevrolet production goes out from there to Europe. I will be a far more strategic decision to be cooked at higher levels…

  • avatar
    stroker49

    The reason Chevrolet is now successful in Europe is that the consumers knows they are made in S Korea, not USA and not Germany!

    But why is GM competing with themselves in Europe (Opel vs Chevrolet)? To have a market presence when they ax Opel?

    • 0 avatar
      mike978

      I thought the plan was to emulate VW and have Opel move a little upmarket to compete with the VW brand and Chevrolet come in and compete against Skoda. That would also fit in with Opel being the donor vehicle for several Buick’s. Since Chevy is going like Ford to one global product (Sonic, Cruze and Malibu are examples of this) then Opel and Buick need to be “higher” then that.

      • 0 avatar
        stroker49

        Make sence. But like VW and Skoda, Opel and Chevrolet are too close.
        Opel acually has a very nice line up and the quality is good. But they are losing money!

      • 0 avatar
        mike978

        I agree and I didn`t say it would work but that is the plan. VW and Skoda are quite similar on the core products but it does seem to work in the marketplace (for now).


Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • J & J Sutherland, Canada
  • Tycho de Feyter, China
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India