Chevrolet Bowtie Appearing On Manchester United Shirts?
We’re often accused of having an anti-GM bias here at TTAC, but this article will reveal another prejudice, considered ugly by some, but one that I firmly believe in.
Manchester United can go to hell! There, I said it. I’m a Liverpool supporter and I can’t stand them. In any case, the apparent tie-up between Man U and Chevrolet is a shrewd move for the brand, which is looking to expand its profile in Europe (where Chevrolet sales are up) and Asia (where the club has a strong profile).
Soccer know-nothings tend to buy Manchester United gear since it’s the only club they really know about, and having a Chevrolet logo plastered on Man U’s shirts (European clubs often have sponsor logos on the front) will be a great way to get the Chevrolet name and logo out there. The official announcement will take place on Thursday in Shanghai. Perhaps this is why GM decided to stop their Super Bowl ad campaigns.
More by Derek Kreindler
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Looks like Liverpool are going to appoint Brendan Rogers as their new manager. These are dark days...
Meh, its a lot better than the sponsor we got in Philadelphia. I know "Bimbo" isn't pronounced the way you might think, but I still refuse to buy a shirt with that plastered across the chest.
Chevy is probably the last brand I'd buy and I hate ManU more than any other team. So... perfect fit, I guess. Come on, you Gunners!
Poor title choice for this blog post. A marketing tie up doesn't mean that the logo will appear on the shirt. Football teams partner with a large number of brands these days. Nike is still United's shirt sponsor.