2013 Ford Escapes Struck By Hail At Kentucky Factory

So in other words it was priced at what an average car costs in the U.S. You are aware there are lower trims that start around where the old Escape did and have a lot more standard features? Congratulations on saving money by buying an outdated car. Simple advice and it works for some but nothing I would ever do.

@Ubermensch It's like when people see a Focus Titanium sticker for $27k and assume the entire line is overpriced. The new Euro-sourced Fords are priced almost exactly the same as the competition from Toyota, Honda, Nissan, Chevy etc. comparably equipped. The higher-end models are pricer because they offer things the competitors don't have. Of course, the outgoing Escape and Fusion were easily and generously discounted, so the new models are more expensive in real life even if they're very close going by MSRP.

"It was an SEL with a huge sunroof, and leather. It was priced around $34000! For an Escape? I don’t think so!" That's Ford's arrogant pricing model. All of their appliances are overpriced from the mediocre Fiesta to the mediocre Taurus. Ditto for the trucks and SUVs.

@86SN2001 Ford has gone bat shit crazy with their pricing. While Toyota and VW were holding the line or even cutting the prices of their new cars in the U.S., Ford was busy jacking the prices of its offerings more than any other domestic make, and more than many foreign makes, as well. Ford is going to suffer some serious market share erosion and consequential knock-on affects due to its going rogue, and adapting pricing strategy that's opposite of Toyota, Hyundai and VW. It's only a matter of time until Mulally begins to take serious criticism from serious people.

@Ubermensch The "average car" in the U.S. costs $30,700 as of April 2012, but this isn't very revealing as it runs the range of all vehicles, from the Hyundai Rio to the Bentley Mulsanne, and everything in between. But that's misleading. I can get buy a loaded Chrysler 300 Limited or a Genesis 3.6 Sedan or a Jeep Grand Cherokee for that (give a few thousand). In fact, a relative of mine just purchased a Cadillac SRX 3.6 liter AWD Luxury package with a MSRP of $43,xxx for $33,6xx ( basically 10k off of sticker). A median price is actually more useful than average price, but I digress. An average car is more along the lines of a Toyota Camry, VW Passat, Honda Accord or Hyundai Sonata, or in terms of CUVs, a Chevy Equinox, Honda CRV, Subaru Forester, etc., all of which can be had well equipped for $22,000 to $26,000 (and decently equipped if one is willing to live with a 'stripper' that only has cruise, AC, pw/pl, mp3 stereo, ABS, stability control, keyless entry, etc. for closer to $20,000). Ford's new pricing would make Henry Ford, the founder of the company, sick to his stomach. Ford is trying to get white collar prices for blue collar offerings, while Toyota and VW have begun to realize the error of this egregious sin (from past times) and rectified it.