The French Connection: GM-PSA Deal Will Bring Iran To Its Knees

Bertel Schmitt
by Bertel Schmitt

Now we know why GM bought seven percent of PSA, a move for which most of the industry had no explanation. Forget overcapacity and scale effects. It was a carefully crafted plan to bring traffic in the Iran to a halt. Stuxnet is nothing compared to this.

Today, management of France’s PSA Peugeot Citroen will meet and decide whether it will continue to cut off Iran Khodro from the supply of parts needed to build the 206 and 405 vehicles, Just Auto says. PSA confirmed that it had already stopped shipping parts to the Iran for the month of March.

After the linkup between PSA and GM was announced, TTAC asked how a still partially U.S. government owned company can live with the fact that one of its partners is providing aid, comfort and car parts to the enemy. A day later, an influential US anti-Iran lobby group called on GM and Peugeot to shut down Peugeot’s Iran business due to Tehran’s suspect nuclear program.

Mark Wallace, a former US ambassador to the United Nations and head of United Against Nuclear Iran group said:

“As a working partner and now official stake-owner of Peugeot, GM owes it to its investors and customers to compel Peugeot into ending its business in Iran. By doing business directly with the Iranian regime, Peugeot supports the regime’s ability to develop its illegal nuclear weapons program, support terrorist proxies and repress the Iranian people.”

Shortly thereafter, GM announced that PSA had suspended shipments of vehicle components to Iran Khodro and that its alliance with Peugeot “is fully compliant with U.S. law governing trade with Iran.” PSA will decide month-to-month whether to ship parts to Teheran, GM will make sure that it won’t.

With an annual capacity of a million cars, and with its 2011 production hovering close to capacity, Iran Khodro is by far the largest automaker in the Middle East. With a size comparable to Chery or Geely, Iran Khodro would rank at around place 20 on the worldwide scale of automakers, if it would rank. For some strange reason, Iran Khodro has been boycotted by or did boycott OICA for many years.

Iran Khodro (aka IKCO) has a long standing relationship with PSA Peugeot-Citroen, and France. Ayatollah Khomeini had lived in French exile and returned to the Iran on an Air France jet. France’s Total was one of Iran’s largest oil customers. The Peugeot 405 based Samand is known as “Iran’s national car.” IKCO also builds Peugeot badged iron like the 206, 405, 407 and a rear-drive Roa, a bizarre mixture of a 405 bodyshell with the rear-drive running gear of the Paykan, aka the Hillman Hunter. Iran Khodro is dependent on core components coming from France, an extended boycott could result in a breakown of its car production and in unrepaired cars after they had broken down. Iran had been busy establishing new suppliers in China, but even the Chinese complained for quite a while that payments from the Iran had become complicated. By now getting money in and out of the Iran is pretty much impossible.

I am sure the breakdown of Iran’s automotive infrastructure was an unintended consequence of the GM-PSA linkup, but I am confident that someone will claim credit and say that this was all part of the plan. Ironically, the Iran had threatened two years ago to stop parts imports and to bankrupt Peugeot. Someone finally implemented the plan, and it was not Iran.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Benzaholic Benzaholic on Apr 02, 2012

    Bertel, you've definitely got more international experience than I do, but was it conscious effort or just rushed editing that left the article referring to "the Iran" so many times?

  • Pastor Glenn Pastor Glenn on Apr 04, 2012

    The USA harrasses a national enemy in every way possible, and this worked out just exactly how coming up to World War II? (I'm talking about Japan, which the USA treated in a similar fashion to how it is treating Iran now). Yes; I'm fully aware that the USA would most likely win WWIII. If living in a radioactive ash-heap could be consider 'winning'. Because it is well known that Iran has had nuke bombs for some 15 years, many of them purchased from 'scientists' in the prior Soviet union and (so-called) ex-Soviet 'republics'. Not to mention that Iran has a working relationship with North Korea - which has nukes. Perhaps giving trade a chance would work out for all concerned, instead of declaring economic war on Iran via the cutting off of global banking. I don't think global banking was even cut off for the Soviets during the cold-war, Japan or Germany in WWII, etc. As for Israel, they can take care of themselves well enough if there is an attack. (Of course, if Iran attacks Israel, Iran will be a nation of thick, green glass and not much else).

  • Theflyersfan The wheel and tire combo is tragic and the "M Stripe" has to go, but overall, this one is a keeper. Provided the mileage isn't 300,000 and the service records don't read like a horror novel, this could be one of the last (almost) unmodified E34s out there that isn't rotting in a barn. I can see this ad being taken down quickly due to someone taking the chance. Recently had some good finds here. Which means Monday, we'll see a 1999 Honda Civic with falling off body mods from Pep Boys, a rusted fart can, Honda Rot with bad paint, 400,000 miles, and a biohazard interior, all for the unrealistic price of $10,000.
  • Theflyersfan Expect a press report about an expansion of VW's Mexican plant any day now. I'm all for worker's rights to get the best (and fair) wages and benefits possible, but didn't VW, and for that matter many of the Asian and European carmaker plants in the south, already have as good of, if not better wages already? This can drive a wedge in those plants and this might be a case of be careful what you wish for.
  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
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