PSA-GM Tie Up Won't Solve Bulging Over-Capacity, PSA Admits
It must be the grand plan to make Iran walk or ride mules, because the alliance between GM and PSA is not about reducing over-capacity. This is what PSA told just-auto today. Confessed a PSA spokeswoman:
“We do have some over-capacity in Europe – around 20% over-capacity. The alliance is not here to tackle this problem – each company will tackle this problem – GM and Opel/Vauxhall will deal with the problem on its side. Regarding plants, we say the life of a plant is linked to the life of products we make.”
That makes us sleep better, because we had been racking our brains to see how joining one company that is bursting with over-capacity to another company that is bursting with over-capacity will reduce over-capacity. Now we know: It won’t.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
More by Bertel Schmitt
Comments
Join the conversation
Do you think GM wants to put that 24 hour le Mans, Peugeot diesel engine into the Corvette?
Carrying those ladies as passengers will definitely bring your car to over capacity.
I'd hit that.
I'm in lust. Big cars and big women do it to me everytime. Finally TTAC brings both them together for me. So many to choose from but I'll go with the blond standing on the right. Sweet dreams little puppy.