New York 2012: Infiniti Shows The First Plug-In Which You Don't Have To Plug In Anymore

Bertel Schmitt
by Bertel Schmitt

Nissan waited until the second press day of the New York Auto Show. They did not want their all-electric Infiniti sedan to drown in the floods of other reveals. They should not have worried.

When the wraps came off what is still called an “LE Concept,” a stunningly styled sedan emerged. It has sexy curves similar to those of the Emerg-e range extender that was shown in Geneva. A car like this, backed by the production prowess of Japan’s second-largest automaker, should worry prospective producers of all-electric luxury sedans.

Nissan’s Leaf provides the electric Infiniti with the all-important economies of scale. However, Nissan’s “Division General Manager of Exploratory and Advanced Product,” Francois Bancon, denies hackneyed intimations that the LE will just be a rebodied Leaf:

The LE Concept is designed from the ground up as an Infiniti, not a re-badged Nissan. There will potentially be some shared components, but they will be configured specifically for use in the Infiniti EV.”

Range and performance are still kept under wraps. “It will drive, feel and perform like an Infiniti,” says a sibylline Andy Palmer, who just recently was put in charge of the Nissan’s Global Infiniti unit. Name, production details, price are likewise kept secret.

Good looking as it is, this is not a show car. They call it a ‘production intent’ concept, a car they actually want to produce. Folks at Infiniti are positive that the yet unnamed electric Infiniti will be launched in 2014. Palmer says it is a global car that first “will be available in the U.S., Canada, and Europe.” He did not want to comment on China, understandable, given the in-flux state of Chinese production for Nissan’s luxury marque.

The LE will most likely be the first plug-in which you don’t have to plug in. In addition to a regular corded charger and a DC fast charge option, the LE can be charged without wires. Infiniti’s U.S. VP Ben Poore explains:

“The LE Concept includes a built-in wireless charging system, we expect it to be the first home-based wireless charging system. All you have to do is park your vehicle over the charging pad with no need to connect cables.”

This is a truly exciting system: Through a coil in the garage floor, a magnetic field is created. This excites an electric current in a second coil in the LE, which then charges the batteries. Infiniti promises that the high-frequency charging is safe for children and pets, and can be installed easily in a home garage. The batteries will sit under the passenger compartment floor, delivering a low center of gravity, a lot of trunk space, and room for the high net-worth legs.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
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