That split-grille that graces the front of the 2013 Lincoln MKZ? Don’t look for it on every single Lincoln product going forward.
The “waterfall” grille found on the MKZ, MKT and MKS won’t be part of the brand’s identity. Instead, Mays says
I’m not sure if your average bystander will be able to spot a Lincoln at 50 paces due to those obscure design traits, but as Mays said, it takes several years to build the brand up. Lincoln may want to move quickly.