Hybrids are a tough sell in China. Honda and Toyota want to change this. Honda wants to change it so bad that it will provide its core hybrid car technologies to other Chinese automakers, in addition to its joint venture partners, The Nikkei [sub] learned today.
The story is not official yet. Honda will have a press conference in Beijing on Monday morning, maybe there will be more. The conference is one of more than eighty (we kid you not) that day. Toyota will also produce hybrids and hybrid technology in China.
By making the technologies available to more makers, Honda hopes that hybrids will be accepted quicker in China. Also, higher quantities mean lower cost.