Volkswagen’s SEAT has been a bit luckless recently. The victim of the Mediterranean malaise seeks to improve its odds by exporting cars to China. Lacking new models to introduce, Seat showcases a new culinary delight: Blondes on a stick.
The Blondes are a big attraction in China, where all women have black hair.
The export cars are the usual Leon, Ibiza and Alhambra cars.
Seat better put the blonde culinary delights in every showroom to attract customer traffic, because the cars will be a hard sell. There is a hefty tax on import cars.
This does not hurt upscale makes, in the contrary. Imported mass market cars have a rough time competing against domestically made cars.