Chrylser Celebrates Best Month In Four Years. FIAT Leads The Charge
Today, record March new car sales will be announced. We will keep our eyes on the numbers throughout the day, come back for details. The so far best numbers were released by Chrysler. Chrysler reports U.S. sales of 163,381 units, a 34 percent increase compared with sales in March 2011. According to Chrysler, these are “the group’s best monthly sales in four years.”
Best performing brand in Chrysler’s stable is Fiat.
“The FIAT brand led the charge with a 642 percent year-over-year increase, setting a monthly sales record. The brand bested its previous high established in February. The brand’s Fiat 500, with its Italian design and city-friendly functionality, was launched in the U.S. in March last year.”
Such wit!
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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I wonder how many Fiats sold in March were Abarths. And I wonder what Fiat sales will be like once every geek who's been waiting for the Abarth has his. Still, I hope Fiat succeeds. More models, please. Of both kinds :)
Fiat shouldn't have used stand alone dealerships in the first place. Using existing Chrysler Co. dealers would have given them 2 things. A wider dealer network with 30 times more dealerships. 2: gets new buyers into Chrysler showrooms who would have never considered Chrysler or Dodge before. This was if gas prices and 500 sales fall along with it, the dealerships wouldn't be affected much. They will sell more Ram's when times are good and more 500's and Dart's when times are bad.
It is shocking, SHOCKING that Chrysler/Fiat's press flacks would manipulate statistics to present their sales figures in the best possible light.
What did I read: 'geeks' buying the 500...... I now everyone is entitled to their opinion...but I can thing of a a lot of cars that would fit this category,but not the 500! you must have meant 'Greeks' But then again they probably love the 500. Maybe you meant:'Geek Squad'..but they drive Beetles.. or maybe your full of...... never mind..who cares Oldyak