Even as the German brands are moving away from wagons and towards freak-of-nature pseudo-crossovers like the BMW 5-Series GT and Audi Allroad, Cadillac is standing by their station wagons – and coupes, for that matter. But there may be some product shuffling involved.
Car and Driver recently spoke with Cadillac regarding the future of their two-door and two-box offerings,
“The fact that we offer coupes and wagons, that’s gonna continue,” Don Butler, the VP of marketing for Cadillac told us recently. But, he clarifies, “I’m not saying that will necessarily continue forward in the way we’re doing it today.”
C/D thinks that the coupe duties will shift to the ATS, with a larger CTS Coupe doomed to fail. BMW offers a 6-Series and Mercedes has an E-Class coupe, so in theory, there’s room for a CTS Coupe. But an ATS-based coupe (like the Audi A5, or the rumored BMW 4-Series) is the more likely candidate. With the CTS growing larger to better compete with the 5-Series and E-Class, the obvious choice for the wagon is the CTS. Cadillac claims that the CTS Sportwagon outsells the BMW 3-Series, and wagons are traditionally bought by a brand’s wealthiest customers (if you believe what Mercedes PR has to say). Continuing to offer the wagon makes sense both from a sales and prestige point of view. The SRX crossover will always be the volume seller anyways.