By on April 10, 2012

After a two-week interruption to explore the Top 100 best-selling cars in the world and the Top 318 best-selling models in Europe, I am now back to travelling where you want me to… Based on your suggestions, we have already been to ChileGeorgia (the country, not the American state), Myanmar and Bolivia.

And this week we are going to Paraguay. Why? Because lilpoindexter and lokki have asked. Yep, Paraguay seems to be a popular destination among TTAC readers… Is that because of Larissa Riquelme, the lingerie model who promised to run naked in the streets of Asuncion if the Paraguay soccer team won the 2010 World Cup? Maybe.

But wait, are you tired of South America already? Que no es un problemo, because I have sales info for 159 additional countries for you to visit in my blog, all one by one. So don’t be shy and click away!

The good thing about Paraguay is that I have official data. Yep, no need for me to spend hours watching YouTube videos to give you my best guess. Phew!

Over the Full Year 2011, the Paraguayan new car market is up a whopping 45% to 29,392 registrations.

For once let’s start with a brands ranking before we get into specific models. While it had been dominating the Paraguayan scene for at least a decade, Chevrolet has lost its #1 spot in 2011: with 13.5 percent of the market it is passed this year by Kia at 14.5 percent, with Hyundai in third place at 10.5 percent. Toyota comes 4th followed by Volkswagen.

Paraguay Full Year 2011 Top 10 Brands

Pos Brand 2011 %
1 Kia 4,271 14.5%
2 Chevrolet 3,962 13.5%
3 Hyundai 3,080 10.5%
4 Toyota 2,780 9.5%
5 VW 2,325 7.9%
6 Nissan 2,278 7.8%
7 Fiat 1,173 4.0%
8 Isuzu 1,088 3.7%
9 Suzuki 858 2.9%
10 Renault 744 2.5%

You can see the Top 30 brands here.

Outside the Top 10, the ranking is crowded with new Chinese entrants, making Paraguay one of China’s most successful export market… You will notice Great Wall at #14, DongFeng at #18 and BYD at #19, with Geely, Chery, JMC and Jinbei also managing to rank within the Top 30…

Model-wise, the Toyota Hilux is head and shoulders above the competition with 1,913 sales and 6.5 percent share. Paraguay is estimated to be the 34th country in the world where the Toyota Hilux is #1 in 2011!…

The Kia Rio previous generation is the best-selling passenger car in Paraguay this year at 1,525 units and 5.2 percent share. Another pick-up, the Nissan Frontier, rounds up the podium with 1,473 sales and 5 percent.

Excellent start for the Chevrolet Agile: Up to #4 at 1,287 units and 4.4 percent for its first full year of sales…

…followed by the VW Gol at 3.9 percent…

…and the Chevrolet S10 at 3.7 percent.

Notice also the Hyundai Tucson, Santa Fe and new generation Kia Sportage all clawing their way into the Top 10. Interestingly, no trace of the Chevrolet Classic which dominated sales in Paraguay up until a few years ago…

Paraguay Full Year 2011 Top 10 models:

Pos Model 2011 %
1 Toyota Hilux 1,913 6.5%
2 Kia Rio 1,525 5.2%
3 Nissan Frontier 1,473 5.0%
4 Chevrolet Agile 1,287 4.4%
5 VW Gol 1,140 3.9%
6 Chevrolet S10 1,100 3.7%
7 Isuzu Pick-up 1,088 3.7%
8 Hyundai Tucson 882 3.0%
9 Hyundai Santa Fe 765 2.6%
10 Kia Sportage 723 2.5%

You can see more car sales information about Paraguay here.

This data was provided by CADAM.

Matt Gasnier, based in Sydney, Australia, runs a blog named Best Selling Cars, dedicated to counting cars all over the world.

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3 Comments on “Best Selling Cars Around The Globe: Toyota Hilux Wins In Paraguay...”


  • avatar

    Great article Matt! Those sales numbers are tiny!

    Now, as a counterpoint, the story in Brazil is that almost all car ‘sales’ in Paraguay are of cars stolen in neighboring Argentina and Brazil. We here hear that secondhand cars sell twice the number of brand new cars in Brazil. Why? Has something to do with lax Paraguayan car registration rules…

    Sorry to any Paraguayan reader. This is not meant to be offensive. If you feel the BRazilian perception is wrong please feel free to correct me!

  • avatar

    Great article Matt! Those sales numbers are tiny!

    Now, as a counterpoint, the story in Brazil is that almost all car ‘sales’ in Paraguay are of cars stolen in neighboring Argentina and Brazil. We here hear that secondhand cars sell twice the number of brand new cars in Paraguay. Why? Has something to do with lax Paraguayan car registration rules…

    Sorry to any Paraguayan reader. This is not meant to be offensive. If you feel the BRazilian perception is wrong please feel free to correct me!

  • avatar
    lilpoindexter

    PARAGUAY FOR THE MFing WIN!!!!!

    As far as I’m concerned, you can keep going with South America.


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