By on April 23, 2012

The Jeep was the first American car made in China through a joint venture. Somewhere along the way, Jeep lost it. Jeep is trying to get its moxie back with the “Dragon” design concept.It is based on a China-market Wrangler Unlimited Rubicon, black with bronze-gold details. 18-inch five-spoke alloy wheels with 35-inch off-road tires.

Chinese dragon character side badge and wheel center caps.

Get the latest TTAC e-Newsletter!

8 Comments on “2012 Beijing Auto Show: What A Dragon...”


  • avatar

    “Chinese dragon character side badge and wheel center caps.”

    I think it looks more like Buster Keaton dancing a jig.

  • avatar
    jandrews

    “Chinese dragon character side badge and wheel center caps.”

    Well, they certainly know half their sales are to frat boys, don’t they?

    “Check it out bro! It matches my tattoo! Gnar!”

    Aside from that, I think Jeep’s issue in general is that the world has moved on. People want more ride quality and handling than solid front axles can deliver, more MPGs than 35in. BFGoodrich Mud Terrain tires can deliver, and more acceleration than a V6 can deliver when pushing that type of drivetrain and tire around.

    There’s a reason the new Grand Cherokee was so well received. It was designed to be what people want right now. I love Jeeps heritage, but its heritage is not what people want in a daily driver in the Year of Our Lord 2012.

    • 0 avatar
      ezeolla

      I am pretty sure the Jeep dealership by me sells every Wrangler for pretty close to MSRP. And I rarely see too many incentives on them. So I don’t think as many people have moved on as you think.

      • 0 avatar
        jandrews

        It’s a popular vehicle with the right demographic. I’m not denying that.

        What I’m arguing is that demographic is small and getting smaller. I would know. I’m part of it.

  • avatar
    Firestorm 500

    It’s a Jeep.

    You wouldn’t understand.

  • avatar
    daveainchina

    Jeep Wranglers sell damn well in the USA and the resale value on them is pretty good.

    And in China where many of the roads can be called primitive at best. The Jeep will be in demand in many areas. And it will appeal to the showoff mentality that is prevalent here in China.

    As Firestorm says.. I don’t think you get it. /shrug

    • 0 avatar
      jandrews

      I get the idea that this may be a vehicle made for the Chinese market. That’s forward thinking, which I’ll give to jeep, but I question what the price is going to be and how much of China will be able to afford it in the next ~5 years

      “Selling damn well” is a suspect claim at best. ~100,000 units year puts it in the same lofty category as…the dying compact pickup segment? I dunno. It’s certainly not in Camcord/Civolla/Filverado 150 territory.


Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

  • Re: Reader Review: 2014 Cadillac ATS

    NVHGuru - No it doesn’t ; ( When I looked at a GTi the lease price for a $28k VW was much more than I’m paying for a $44k Cadillac – but I guess you get...
  • Re: Reader Review: 2014 Cadillac ATS

    danio3834 - A loaded 200C pretty well defines entry level luxury today. Stuff like self parking, active collision avoidance etc. were still pie in the sky type things in...
  • Re: Reader Review: 2014 Cadillac ATS

    DeadWeight - Only GM owners can “brag” about “only” having to replace major suspension & other mechanical components in less than 50,000 miles...
  • Re: Generation Why: I Want My S16

    krhodes1 - I test drove the EB Mustang. I REALLY wanted to like it. I have long had a soft spot for Mustangs. But it’s still a barge. I completely disagree with Derek...
  • Re: Junkyard Find: 2001 Pontiac Aztek AWD

    CJinSD - Yeah, but they’re about Detroit.
  • Re: Reader Review: 2014 Cadillac ATS

    TMA1 - That’s the best reason to avoid the ATS or CTS. Keep the chrome, I’d rather have the Camaro V8 for thousands less.
  • Re: Reader Review: 2014 Cadillac ATS

    geeber - Thank you for the excellent review. I keep seeing this car compared to the BMW 2-Series, Audi A3 and Mercedes CLA. You even mentioned that the interior quality of...
  • Re: Reader Review: 2014 Cadillac ATS

    DeadWeight - You should be selling ATSs & CTSs. Wait…that’s poverty-spec harsh even for a blinder led GM total fanboy as you.
  • Re: TTAC’s Own Bigtruckseriesreview Goes Viral

    Vulpine - Oh, rpn. Can you show me the dyno numbers on that? What you say is quite logical, but something seems off when these performance car people talk...
  • Re: While You Were Sleeping: February 11th, 2015

    TMA1 - LeBron’s got the best seat in the K9. There’s actually a control on the rear console to move the front passenger seat around, so...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Cameron Aubernon, United States
  • J Emerson, United States