So they finally took the wraps off the long anticipated and already much hated Urus, the SUV concept from Lamborghini.
Volkswagen’s token Italian, Lamborghini CEO Stephan Winkelmann, says that Urus is the “ancestor of today’s fighting bull.” Wikipedia says it’s an aurochs. An anonymous contributor helpfully added today that it is an SUV from Lamborghini.
Winkelmann is the perfect Lamborghini CEO: Born in Berlin, schooled in Rome, a reserve lieutenant of the German army, speaks English with an Italian accent. He is also Volkswagen’s best looking and best dressed CEO. Not that he has much competition there.
I am trying to gauge reaction. I do not have time for many man on the street interviews. Instead, I ask an expert, a Lamborghini product specialist: “Do you think this will be a hit elsewhere than in China?”