2012 Beijing Auto Show: Chrysler Knows Its Target Group

by Bertel Schmitt

Published: April 23rd, 2012

2012 beijing auto show chrysler knows its target group

This time truly imported from Detroit: The Chrysler 300 Ruyi. A 300C, adapted to Chinese tastes. Still called a concept.

#2012BeijingAutoShow #BertelSchmitt #Chrysler

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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11 of 13 comments

Bigtruckseriesreview @ Youtube on Apr 23, 2012

如意 ? That means "Wishful". 乳液？ that's: "emulsion" 如一？＂as one".

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THE_F0nz on Apr 23, 2012

I'm curious if Chinese people are offended by the fact that Chrysler associates screaming warriors with China's population still...

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- See 4 previous
- Ronnie Schreiber on Apr 23, 2012
  
  Screaming warrior? I thought it was someone getting the repair bill on a 604 transmission.
  
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- 28-Cars-Later on Apr 23, 2012
  
  @Ronnie Schreiber *rimshot*
  
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- Ronnie Schreiber on Apr 23, 2012
  
  @Ronnie Schreiber Try the veal. I'll be here all week.
  
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- Onyxtape on Apr 23, 2012
  
  And the fact that the word "freedom" is plastered in front of said screaming warrior. I guess the peeps going to the auto show are probably one of the party elites and not under suspicion from the gubmint and can be trusted to disregard the running-dog propaganda.
  
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- Zackman on Apr 23, 2012
  
  @Ronnie Schreiber That bill was for the failed engine due to sludge! Just kidding. I think Chrysler is well over that, because I have heard no catastophic problems on any Chrysler vehicle for several years, now.
  
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Icemilkcoffee on Apr 23, 2012

The words say 'freedom' but the man looks to be rather severely constipated.

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- Asdf on Apr 24, 2012
  
  Perhaps he's singing karaoke to a Nickelback song.
  
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- TonyJZX on Apr 24, 2012
  
  @Asdf nah he's a long time Chrysler customer and knows about the dealer experience
  
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Daveainchina on Apr 23, 2012

Well they substituted gold trim for Chrome trim. Chinese are definitely more in favor of Gold. Now all they need is a Chinese red color for the interior and they'd be set.

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