By on March 29, 2012

Toyota will increase production of the Toyota RAV4 from 150,000 to 200,000 per year at their Woodstock, Ontario, Canada plant. The investment will add 400 new jobs and Toyota’s investment will total $80 million.

Toyota credited strong sales of the RAV4 in North America for the increase in production.What isn’t clear is whether the increase, scheduled to start in 2013, will coincide with the introduction of a new generation of RAV4. The current car has been on sale since 2005, at which point the car will be 8 years old. Antiquated technology, like a 4-speed automatic, is still used on certain models. Given the length of time it’s been on the market, a new car should be expected very soon, along with a RAV4 EV.

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10 Comments on “Toyota Bumping Up RAV4 Production By 50,000 Units Annually...”


  • avatar
    NormSV650

    Let’s hope they can make the right the first time.

    http://www.autoblog.com/2012/03/07/toyota-recalling-camry-venza-and-tacoma/

  • avatar
    Downtown Dan

    Still a great car after 7 years, IMO– even the base four-cylinder is a quiet, smooth freeway cruiser. Good reflexes, excellent seating position, tons of space. The interior feels a little cheap, though, so that should be the first priority when it comes time for a redesign. And the four is a little gritty on hard acceleration. Other than that, it’s still as good a choice as any other trucklet in that segment.

    • 0 avatar
      ixim

      +1, Dan. All it needs is a facelift, a REAL tailgate, a couple more cogs and it’ll be ready to chase the sales-leading CRV’s and Escapes.

      • 0 avatar

        I disagree about the tailgate. I prefer RAV’s rear door to a liftgate, although I am ambivalent about the hinge location (Wranler has a gate that swings in the same direction and it has certain advantages). But I think an opening rear window might be a good idea, like the one on Ford Escape.

  • avatar
    Gleanerizer

    This was quite a long model cycle; the RAV4 line was about ready for a refresh when I got my 2008. Its sales in NA don’t surprise me; mine has been very easy to live with, and it’s quite versatile for a vehicle of its footprint. The tailgate is annoying, but I would not trade the full-size, tailgate-mounted spare for a better one (not with my luck with flats). It doesn’t need to be bigger; if anything, it could shrink a bit. I would be surprised if Toyota did more than tweak the engines, add a six-speed across the line, fix the stupidly complicated non-standard rear glass wiper if they haven’t yet, and call it a day.

    • 0 avatar

      What’s so complicated and non-standard about the rear wiper on RAV? It’s exactly the same as on any other SUV, including the way you lift it for washing, by flipping the root cap. Of course I only learned about it after driving those other SUVs. The only issue I heard about was that it sweeps snow into a pile on top of the spare, which eventually reduces the speep area (wasn’t a problem for me, since I lived where it never snowed).

      • 0 avatar
        Gleanerizer

        As someone coming into this vehicle from a long string of compacts (and lacking your wider in-SUV-class experience), I’m puzzled by why the rear wiper is such an affair to change out compared to the fronts. I’ve circumvented the issue by using shears to cut the actual rubber blades (metal reinforcement strip and all) from cheap ANCO’s and using them to refresh the rear. It’s the only car maintenance item I’ve felt compelled to “cheat” on. I am also fortunate to live where there’s little snow, (Dallas) so I can mark that particular snow issue “N/A”.

  • avatar
    redliner

    Half the problems with the Rav4 (4-speed transmission) can be fixed just by ordering the V6. The 3.5 is a great motor and it still gets competitive mpg. The other issues, like the funky-cheap interior, not so much.

  • avatar
    Caraholica

    This thing may be aging but a few miles in the V6 will change the way you look at them forever, its a real hot rod. Well,an SUV hot rod. But it handles surprisingly well even without 18″ wheels. The used ones still sell for a fortune.

    This generation is still better looking than the look-at-me-I’m-a-refrigerator styling that the gen will be cursed with.

    Biggest problem still seems to be finding a 2012, our local southern calif lots have next to none.

  • avatar
    dhanson865

    They toyed around with a RAV4 EV back in the day. Is the ramping up of the new RAV4 a precursor to slapping a Prius label on a hybrid version of it?


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