New and old media feigned outrage about the crapload of money the Chevy Volt supposedly saves its drivers if the new testimonial ads are to be believed. Honestly, we don’t give a crap. GM’s agency Goodby, Silverstein & Partners probably told the client that in order to cut through the clutter, you need some shock value. When that didn’t work, the admen most likely put up a PowerPoint that showed that a YouTube video with “crapload” will receive 695.5 times the clicks of an ad that uses “a whole lot of money.” That would clinch it with Joe Ewanick, who wants to save a true crapload of money by increasing the efficiency of GM’s ad dollars.
No, being Thetruthaboutcars.com, we think the ad is shit, because the statement simply is not true.
We don’t want to bore you with cost of ownership calculations. They would most likely overtax mathematically challenged GM groupies anyway. The $40,000 Volt does not save you money. Not a crapload. Not even a little bit. Thanks to a generous $7,500 tax credit and gasoline savings, when all is said and done, the Volt will cost you as much as an average car. Says Tony Posawatz, line director for the Chevy Volt. He told Bloomberg in an interview:
“The Volt’s cost of ownership matches the average car when including the $7,500 U.S. tax incentive and gasoline fuel savings.”
Not a word about a crapload of savings. That revolutionary car ends up costing you as much as an average car. But only because each car costs the tax payer that crapload of money.