Opel To Close Plants In Bochum, Ellesmere Port, Will Import Cars From China

Bertel Schmitt
by Bertel Schmitt

After a round of psychological warfare with targeted leaks, GM seems to be ready to attack the overcapacity at lossmaking Opel in earnest – eventually. The German government reportedly has been informed that Opel wants to close Bochum. Jobs will be exported to low cost countries such as Poland, Russia, China, India, Mexico and Brazil. Cars will be imported even from China.

Germany’s WAZ has learned that Opel Chief Karl-Friedrich Stracke informed the head of the Berlin chancellery, Ronald Pofalla, that Opel’s Bochum plant will be closed in 2015. Earlier closures are contractually verboten.

Germany’s Spiegel laid its hands on an internal strategy paper (“Global Assembly Footprint”) that says that Bochum and Ellesmere Port will be closed. The paper also calls for capacity increases in low cost countries. Opel’s plant in Gliwice, Poland, is scheduled to increase capacity by 25 percent. By 2016, GM wants to import up to 300,000 cars to Europe from Mexico, Korea and China.

In addition, GM plans to lower the number of models worldwide by 2018, by reducing the number of platforms to less than 15 from the current 30 and by barely developing models for a specific market such as Europe, Spiegel says.

Opel’s works council is likely to be informed by Monday. The measures may or may not be discussed at Opel’s supervisory board meeting on Wednesday. Labor has half of the board votes and already announced that it will oppose closures.

GM’s biggest enemy is time. To appease the unions, GM had agreed to no plant closures or firings through 2014. This means that GM is looking at at least four years of losses: Three years that continue the status quo, plus one year of golden parachutes for the fired workers. Closure of one European plant could cost as much as $2 billion, another internal GM paper says. What’s more, moral and quality at the redlisted Opel plants is likely to sink, labor relations will get complicated.

Hat tip to Dipl. Ing Duweisstschon

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
3 of 12 comments
  • Tstag Tstag on Mar 26, 2012

    So wait despite the fact that the UK buys more cars of GM than any other market in Europe and despite the fact that Ellesmere plant is GM's most efficient plant in Europe, it's set to close? As a Brit I think we should alter our Labour laws with immediate effect to stop GM simply taking the cheap option.

    • Acuraandy Acuraandy on Mar 26, 2012

      @Tstag: As critical as I am about GM labor, their upper management is even worse IMO. GM management could honestly give a shit less about their labor force, wherever it is (sans China, since their market share there is extremely large, and labor is among the cheapest). As for Opel shuttering the Ellesmere plant, I agree, it makes no sense. Most current American CEOs of Fortune 500 companies are brainwashed seemingly from birth that their labor is expendable at all costs; and with how the Opel union has acted, who can blame them? For example, FoMoCo just shuttered the Twin Cities Assembly Plant here in the 'States' around last Christmas; this plant was the only Ford plant in the world that produced its own electricity (hydroelectric plant on Mississippi River, excess was SOLD BACK to the local electric company!), and was among the most efficient. It had also been in continuous operation since 1925. Must be something in the water in eastern Michigan that shuts off the brains of 'Big Three' execs (see: Volt/Ampera)...

  • Cammy Corrigan Cammy Corrigan on Mar 26, 2012

    "GM’s biggest enemy is time." No, GM's biggest enemy now is a load of pissed off UK and German workers... Extremely disappoainted at this decision. Just goes to show you that being the most efficient plant in GM Europe counts for jack.

Next