Opel has taken 7,000 pre-orders for the Ampera (aka the Chevrolet Volt), and looks to be on their way to meeting their 10,000 unit goal for 2012.
Hot on the heels of being named European Car of the Year, Opel is experiencing strong demand for the car. Poor demand for the Chevrolet Volt, the Ampera’s twin, meant that GM shut down production of the car for 5 weeks. In a continent where $10/gallon gas is just arriving and driving distances are generally shorter than in North America, the Ampera is a more attractive proposition, despite its premium sticker price.
Opel is reporting that many Ampera sales are conquests from premium brands like BMW, Audi and Mercedes-Benz, not surprising given the Ampera’s premium price tag. In England (where it will be sold as a Vauxhall), the Ampera is also exempt from vehicle taxes and the infamous London Congestion Charge that prohibits drivers from entering the downtown core of London during peak times.