Kia Gets Flamed, Closes Factory
Hyundai’s sister company Kia might want to use some of those hypnotic powers to get badly needed parts. Kia’s U.S. plant in Georgia has been shut down, following a fire at parts supplier Daehan Solution. The West Point, GA, factory makes the Optima sedan, the Sorento SUV, and Hyundai’s Santa Fe SUV.
According to Reuters, the plant will be closed for two days, to resume on Wednesday. Spokespeople at Kia said the closing has a limited impact on sales, because Kia sits on nearly two months of inventory.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Another misleading headline; even the Volt's 5-week temporary shutdown didn't warrant a 'closes factory' line. A two-day shutdown due to a supply chain burp is hardly noteworthy.
Seems as if TTAC has resorted to sensationilistic headlines like these for a while now, which is totally unnecessary and is going to potentially tarnish TTAC's reputation for high quality writing. Guys, please cut the tabloidesque crap! You are all better than this, especially Bertel, who has become one of my favorite contributors here.
the unnecessary sensationalism is a bit high there Bertel.
Ah, the morality police is out in full force today ...