Long faces in hachi-roku land. Following a multi-year propaganda campaign, expectations for an “affordable” sports car collide with hard (currency) realities.
Toyota today announced dealer pricing for the 2013 Scion FR-S compact rear-wheel drive sports car. The FR-S (a.k.a. Toyota FT/GT86/86/Subaru BRZ) starts with a manufacturer’s suggested retail price (MSRP) of $24,200 when equipped with a six-speed manual transmission, and $25,300 when equipped with a six-speed paddle shifted auto. Those who expected $19,000 or less: Save some more.
The car “will go on sale this spring” in the U.S., says Toyota. And not on August sixth or June 8th, as surmised by some bloggers who are fascinated by Asian numerology. First cars rolled off the line in Japan last week and should be in the U.S. some time in April.
There is one news outlet that is absolutely ecstatic about the pricing: USA Today. “We doubt anyone expected the starting price for the 2013 Scion FR-S to be this low,” says the paper.