Germany In February 2012: Same Procedure As Last Year

Bertel Schmitt
by Bertel Schmitt

It looks like the German new car market decided: “Last year was nice. Let’s do it again.” For a few months, the German market had retraced the prior year. In February, the prior year number has been hit with 0.0 percent precision.

224,318 cars changed hands in February, 6.7 percent more than in January, but exactly 0.0 percent more or less compared to February 2011.

Nothing earth-shattering to report. Subcompacts are up, speaking of which, Volkswagen’s Up! continues it’s up!ward trajectory. The upper class, which had gained a lot in the prior yer, is down. More in the (German) data, which can be downloaded here.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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