Geneva 2012: Range Rover Evoque Convertible Is Vulgarity In Tangible Form

Derek Kreindler
by Derek Kreindler

In 1998, Britney Spears launched a thousand ephebophilc ships with her seminal work – the music video for “ Hit Me Baby One More Time“. Featured in the video was a Land Rover Defender – the only reason I know this is because I wasn’t interested in girls when the song came out. Now that I’m much older, I can understand the hidden subtext; Land Rover needs another ragtop SUV!

Although officially termed a “design study”, the Evoque looks production ready, and by that we mean “ready to show up in the driveways of female hedge fund scions celebrating their 16th birthdays”. The red interior is particularly vulgar, which is fitting – the Evoque shares common ancestry with the Ford Mondeo, and this car’s target customer is also newly adorned in luxury trimmings despite their provincial roots. A match made in heaven, if you ask me.





Derek Kreindler
Derek Kreindler

More by Derek Kreindler

Comments
Join the conversation
2 of 33 comments
  • Slab Slab on Mar 06, 2012

    Note to automotive designers: vehicles with high belt lines do NOT make good convertibles. To be fair, this has the stink of the marketing department all over it.

  • Type57SC Type57SC on Mar 07, 2012

    Had to google 'ephebophilc'. now hoping I don't get called into the bosses office to meet IT security.

  • 1995 SC At least you can still get one. There isn't much for Ford folks to be happy about nowadays, but the existence of the Mustang and the fact that the lessons from back in the 90s when Ford tried to kill it and replace it with the then flavor of the day seem to have been learned (the only lessons they seem to remember) are a win not only for Ford folks but for car people in general. One day my Super Coupe will pop its headgaskets (I know it will...I read it on the Internet). I hope I will still be physically up to dropping the supercharged Terminator Cobra motor into it. in all seriousness, The Mustang is a.win for car guys.
  • Lorenzo Heh. The major powers, military or economic, set up these regulators for the smaller countries - the big guys do what they want, and always have. Are the Chinese that unaware?
  • Lorenzo The original 4-Runner, by its very name, promised something different in the future. What happened?
  • Lorenzo At my age, excitement is dangerous. one thing to note: the older models being displayed are more stylish than their current versions, and the old Subaru Forester looks more utilitarian than the current version. I thought the annual model change was dead.
  • Lorenzo Well, it was never an off-roader, much less a military vehicle, so let the people with too much money play make believe.
Next