February Sales Final Table: Strongest Month In 4 Years

Bertel Schmitt
by Bertel Schmitt

February sales are coming in stronger than expected, indicating a post-Presidents Day boom. Chrysler and Volkswagen lead the charts with a 40 and 43 percent gain over February 2011.

February 2012 New Car Sales

AutomakerFeb. 2012Feb. 2011Pct. chng.2 month


20122 month


2011Pct. chng.BMW Group26,21619,94931%45,98738,63519% BMW division21,20416,41629%37,60932,32116% Mini4,9803,50342%8,3146,25433% Rolls-Royce32307%64607%BMW Group26,21619,94931%45,98738,63519%Chrysler Group133,52195,10240%234,670165,22042% Chrysler Division27,00812,628114%44,61222,333100% Dodge42,69233,56127%74,14657,87528% Dodge/Ram65,97453,85523%115,89891,18927% Fiat3,227––%5,138––% Jeep37,31228,61930%69,02251,68934% Ram23,28220,29415%41,75233,31425%Chrysler Group133,52195,10240%234,670165,22042%Daimler AG19,68316,66318%41,41334,29721% Maybach4333%8633% Mercedes-Benz18,91016,17617%40,14033,44920% Smart USA76948459%1,26584250%Daimler AG19,68316,66318%41,41334,29721% Ford Motor Co. 178,644156,23214%314,938283,21311% Ford division171,732150,28414%302,905271,45912% Lincoln6,9125,94816%12,03311,5065% Mercury–––%–248–100%Ford178,644156,23214%314,938283,21311%General Motors209,306207,0281%377,268385,925–2% Buick14,02315,807–11%24,23129,076–17% Cadillac11,50515,768–27%20,42928,349–28% Chevrolet151,197142,9196%275,061268,3083% GMC32,58132,5340%57,54760,192–4%General Motors209,306207,0281%377,268385,925–2%Honda (American)110,15798,05912%193,166174,32811% Acura11,25810,7964%19,63918,7575% Honda Division98,89987,26313%173,527155,57112%Honda (American)110,15798,05912%193,166174,32811%Hyundai Group96,18976,33926%174,400141,34223% Hyundai division51,15143,53318%93,84580,74716% Kia45,03832,80637%80,55560,59533%Hyundai Group96,18976,33926%174,400141,34223%Jaguar Land Rover4,2773,24732%8,4676,45331% Jaguar1,02269248%2,0071,62723% Land Rover3,2552,55527%6,4604,82634%Jaguar Land Rover4,2773,24732%8,4676,45331%Maserati19115920%34527326%Maserati19115920%34527326%Mazda25,65119,38732%49,64733,65448%Mazda25,65119,38732%49,64733,65448%Mitsubishi4,7366,893–31%9,44712,607–25%Mitsubishi4,7366,893–31%9,44712,607–25%Nissan106,73192,37016%186,044164,21713% Infiniti9,2399,1441%16,03516,549–3% Nissan Division97,49283,22617%170,009147,66815%Nissan106,73192,37016%186,044164,21713%Porsche2,1492,0196%4,6994,4196%Porsche2,1492,0196%4,6994,4196%Saab Cars North America–581–100%–1,239–100%Saab–581–100%–1,239–100%Subaru25,37421,68317%48,18140,54119%Subaru25,37421,68317%48,18140,54119%Suzuki2,4251,64348%3,9304,205–7%Suzuki2,4251,64348%3,9304,205–7%Toyota159,423141,84612%283,963257,70210% Lexus16,67813,81421%28,95226,6749% Scion4,9383,94425%8,4737,21917% Toyota division137,807124,08811%246,538223,80910% Toyota/Scion142,745128,03212%255,011231,02810%Toyota159,423141,84612%283,963257,70210%Volkswagen39,23429,31634%75,91555,61037% Audi8,5317,75310%17,88515,56515% Bentley12610125%24418333% VW division30,57721,46243%57,78639,86245%Volkswagen39,23429,31634%75,91555,61037%Volvo Cars NA5,2634,79510%9,7249,0717%Volvo Cars NA5,2634,79510%9,7249,0717%Other (estimate)2622553%5245103%TOTAL1,149,432993,56616%2,062,7281,813,46114%

February shapes up to be the strongest month in almost four years, says Automotive News [sub], which also supplied this table.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Getacargetacheck Getacargetacheck on Mar 01, 2012

    Something doesn't seem right about 480% and 315% increases for the Chrysler 300 and 200 respectively. Major fleet sales push? Incentives?

    • See 2 previous
    • Th009 Th009 on Mar 01, 2012

      Part of the reason the increases are astronomical is because last year's numbers were bad. And that 315% doesn't include Sebring in the 2011 count. 300: -- Feb 2010: 4487 -- Feb 2011: 1323 -- Feb 2012: 7670 (up 70% over 2010, up 480% over 2011) 200/Sebring: -- Feb 2010: 3160 -- Feb 2011: 3000 -- Feb 2012: 9717 (up 208% over 2010, up 224% over 2011)

  • Monty Monty on Mar 02, 2012

    SAAB? Hello? Are you there?

  • Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
  • AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.
  • Formula m For the gas versions I like the Honda CRV. Haven’t driven the hybrids yet.
  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
  • SCE to AUX My son cross-shopped the RAV4 and Model Y, then bought the Y. To their surprise, they hated the RAV4.
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