Dodge's Facebook Campaign For SRT Viper Backfires

Derek Kreindler
by Derek Kreindler

Dodge attempted to perpetrate yet another annoying Facebook teaser campaign, telling their fans that if they got 2013 “likes”, they’d be able to see another picture of the 2013 SRT Viper ahead of its New York Auto Show debut. The only problem is that the campaign failed.

The teaser photo failed to sign up 2013 fans in 2013 minutes, so SRT changed the criteria, saying they’d release a new teaser when they got “300 shares”. Whatever that means. Either way, Chrysler released a teaser image of the car’s interior. We’ll see the car in a few days anyways. Consider this a plea to automakers; stop with the damn teasers already. Nobody likes them.

Derek Kreindler
Derek Kreindler

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  • Tikki50 Tikki50 on Mar 30, 2012

    Honestly Im sick of the Facebook reveals. I dont care if it comes directly from the companies FB page, Im not buying it, too many things are hacked now-a-days. Enough is enough with these knee jerk social media releases all in the name of marketing on Facebook. Add this along with some "could be any car photo because its a junk shot" and what you end up with is an absolute waste of time, even on Facebook. Then when you try to hunt the real source down your even more confused because its not on the media sites, now Im REALLY not buying it, plus pissed off at the company for trying to pull some marketing scam. Marketing needs to stay out the media release business and just help sell cars.

  • JMII JMII on Mar 30, 2012

    Reason #162 why I'm not on Facebook - its slowly becoming an ad filled mess. Maybe I would "like" the Viper if I *could* actually see it?

  • Another_pleb Another_pleb on Mar 31, 2012

    I already know exactly what the new viper will look like. It will be a bit like the old one but with slightly different headlights and wheels, air vents and grilles will look a little more aggressive and the wheel arches will be a bit more flared. The whole effect will be for a more cohesive shape without losing too many of the Viper's "signature" styling touches. I was also able to use my methods to guess with 100% accuracy the precise details of Kate Middleton's wedding dress. I knew that it was going to be large and white with lots of lace and silk with an extra long piece of cloth at the back.

  • WildcatMatt WildcatMatt on Apr 02, 2012

    Perhaps the facebook campaign is being run by a third party who gets paid by the "like"?

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