Daimler Stirs Wikipedia Hornets' Nest, Gets Stung Bigtime

Bertel Schmitt
by Bertel Schmitt

Daimler has attracted the wrath of Wikipedia. An anonymous Wikipedia editor had “corrected” a harmless entry about Daimler’s lobbying activities. The edit was caught. The IP address was traced back to “a server of Daimler AG,” writes Der Spiegel. All hell broke loose.

What the editor did not know (or ignored) is that parts of Wikipedia have embarked on a witch-hunt for “paid editors.” Long standing policies that govern conflict of interest edits are being put into question, and anyone who has professional knowledge of the subject matter is being pilloried. Wikipedia founder Jimmy Wales even proposed an electronic ankle bracelet for paid editors that blocks them from editing Wikipedia. A monstrous RfC is in process.

The anonymous edit stepped into that hornets’ nest. The Wikipedia community slaughtered Daimler.

The anonymous edit was removed, reinstated, removed again. Edit wars broke out and could only be ended through an edit block. Slowly all the old dirt that could possibly be found about Daimler collected in the article. The article even was adorned with an unsourced claim that “Adolf Eichmann, amongst the responsible for the Holocaust of approximately six million people, was hired by the factory.” (Well, he was hired by a subsidiary in Argentina. If you want to update the German Wikipedia article, the source is here.)

The collateral damage even extended to the author of the Spiegel story: Two days before Der Spiegel broke the article about the matter, the author of the Spiegel article was banned from Wikipedia, for “abuse of E-mail.” Apparently, Spiegel author Marvin Oppong had contacted Wikipedia editors through Wikipedia while duly researching citations for his story.

If there ever was a counter-productive PR move, then it’s this one. Whitewash a little, get tarred and feathered.

Daimler needs to find the hapless editor and transfer him or her to Mongolia. However, according to Der Spiegel, Daimler cannot locate the perpetrator, for “reasons of data privacy.”

Depending on who you ask, the IP number 141.113.85.93 either points straight to Daimler or to an obscure Corpinter.net.

Looking a little further, one finds out that corpinter.net appears to host just about any Daimler site, from 125-years-of-automobiles.com, through dieter-zetsche.com to mbenzamg.com. If I would have to find the whitewashing Wikipedia editor, I would start looking among the ranks of my in-house IT-folk.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Grzydj Grzydj on Mar 16, 2012

    TTAC editors get all fussy when I point out on Memorial Day that the US was a large part of Germany's war effort in terms of GM building enough Opel Blitz trucks for Operation Barbarossa, but at least they don't edit my posts. Or do they? I love Jack Baruth!

    • Herb Herb on Mar 18, 2012

      The Opel Blitz was one, but there was the Ford BB, too. I doubt, however, that GM was a "large part of Germany's war effort". What is large, in a well-organized, oppressive, war-mongering society like that? Each and every person, profession or company in Germany between '33 and '45 was "part of Germany's war effort", by design. Any productive work, whether it was hair-cutting, farming or engineering, was meant to be that, even KZ inmates, prisoner of wars could not escape. So, what would we have done then?

  • Bill mcgee Bill mcgee on Mar 18, 2012

    I remember reading somewhere many years ago an article about various firms work for the German war effort during WW2. They claimed that the Ford management in America communicated with and coordinated openly with their German subsidiary until well into 1944 ,long after the US entered the war . After the war was over , according to this , Ford , GM among others received money from the US government to compensate them from losses sustained during the bombing of the Third Reich.Of course in their defense with or without their cooperation these facilities would have been producing war material. And probably the behavior of various US and British banks was even worse.

  • SCE to AUX We don't need no stinking badges.
  • SCE to AUX I've never been teased by a bumper like that one before.
  • 3SpeedAutomatic R&T could have killed the story before it was released.Now, by pulling it after the fact, they look like idiots!! What's new??
  • Master Baiter "That said, the Inflation Reduction Act apparently does run afoul of WTO rules..."Pfft. The Biden administration doesn't care about rules. The Supreme Court said they couldn't forgive student load debt; they did it anyway. Decorum and tradition says you don't prosecute former presidents; they are doing it anyway. They made the CDC suspend evictions though they had no constitutional authority to do so.
  • 1995 SC Good. To misquote Sheryl Crow "If it makes them unhappy, it can't be that bad"
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