Daimler Confirms Denza Rumor Without Mentioning Denza
Daimler’s R&D chief Thomas Weber told Germany’s Wirtschaftswoche a big secret: Daimler will show an electric car at the Beijing auto show that opens in the last week of April. Of course, TTAC readers already knew the secret. But it is always nice to have independent verification.
Weber confirms that the car will be based on the old B-Class, that it will be built in joint venture with BYD, that it is targeted at the Chinese market, and that it will be sold under a new brand name.
You already know more. Namely that the new brand name will be ‘Denza’ for western tongues. That it will be either Tengshi or Dingcheng in Chinese, and that all logos currently under consideration look pretty awful.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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A logo that looks like an oil drop for an electric car? That makes sense.