By on February 7, 2012

Today, I heard at Toyota’s October-December results conference that TMC lost 240,000 unmade (and some made) cars to the Thai flood. After the conference, I asked Toyota spokesman Dion Corbett how many cars Toyota had lost to the tsunami.

I expected a bit less than a million. To my surprise, Corbett said: “150,000.”

I could not believe it. And I spent the rest of the day twisting arms until I knew how that happened.

Units lost to tsunami

Apr-Jun ’11 Jul-Sep ’11 Oct ’11 – March ’12 Fiscal Year Balance
June ’11 forecast -800,000 350,000 -450,000
Feb ’12 status -760,000 120,000 490,000 -150,000

Units lost to Thai flood

  Oct – Dec ’11 Jan-Mar ’11 Fiscal Year Balance
Dec ’11 forecast -260,000 30,000 -230,000
Feb ’12 status -280,000 40,000 -240,000

These tables, in their boring Excel self, are a document of resilience, they prove that world events often defy logic, and can destroy the best laid plans.

In June 2011, three months after the March 11 tsunami, Toyota was scrambling for parts. The company projected that it would lose 800,000 units by the end of June, and maybe produce 350,000 more than planned in the months before March 2012, to end the fiscal with a shortfall of 450,000 units.

In the line below, you see what really happened. By the end of June, the shortfall stood at only 760,000. The company could restart production faster than thought, could make 120,000 more cars than planned before October 2011, and then was able to accelerate production to produce 490,000 units over plan before the end of the fiscal year. Result: Only 150,000 units below plan.

Then, the Thai flood ruined the best laid plans.

In December, it looked like 260,000 cars would be lost to the Thai flood, and 30,000 could be made more before the end of the fiscal.

No miracle this time.

By the end of the fiscal, Toyota will have made a total of 390,000 cars below plan, and will be hit worse by a flood that many perceived as a side-show. Of course, this has everything to do with the fact that the flood fell into the later part of the year. But such is life when the year ends and one has to look at the bottom line.

Speaking of the bottom line, my contacts tell me that the financial losses caused by the tsunami were greater

Get the latest TTAC e-Newsletter!

4 Comments on “Toyota Lost More Cars To The Thai Flood Than To The Tsunami...”

Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

  • Re: A Primer On SLAB Culture

    bill mcgee - I see , practically every day , cars with these long , ” dog killer ” wire wheels and I certainly have never , to my knowledge seen any law enforcement...
  • Re: New York 2014: 2015 Kia Sedona Revealed

    Drzhivago138 - Again, how so? I’m not calling you out on your observations, I’m just asking you to elaborate. You’re not getting penalized for...
  • Re: Junkyard Find: 1963 Dodge Dart

    CJinSD - The Australian Hemi-6 was a development of a still-born truck engine program called the D-engine. When it was determined that the US truck market didn’t need...
  • Re: QOTD: At What Price Connectivity?

    Unlimited Headroom - Well, age of a vehicular device has nothing to do with ‘connectivity’R 30;to the road and heart… as I feel very connected to my...
  • Re: Lexus Reveals Its Most Important Product Since The LS400

    davefromcalgary - Yeesh. The body height vs. window height is just appalling.
  • Re: New York 2014: 2015 Kia Sedona Revealed

    rudiger - To this day, the 2002-06 Mazda MPV was just about the perfect minivan. It was large enough to carry most cargo (human and otherwise), but still small...
  • Re: A Primer On SLAB Culture

    Kenmore - If I were a drug dealer I’d hate these custom car tribes. All that money so misspent.
  • Re: Junkyard Find: 1963 Dodge Dart

    CJinSD - >You’re dead wrong there ~ from the 1950′s through the late 1960′s 4 I6′s were sold for every one V-8 . You were not there or you’d remember this . -Nate< I...
  • Re: New PSA Boss Tavares Prepares To Rebuild Company

    Viquitor - I don’t think PSA will vanish – or at the very least I hope it doesn’t happen, depreciation on my C3 would be even worse. But...
  • Re: Junkyard Find: 1963 Dodge Dart

    GoesLikeStink - The brakes went on my 65 Dart wagon a couple of years ago. Luckily I knew the emergency brake was mechanical with a cable. Also I has a hurst 4 speed so I...

New Car Research

Get a Free Dealer Quote


  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • J & J Sutherland, Canada
  • Tycho de Feyter, China
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India