Possibly the Greatest Badge Engineering Feat In History: Isuzu Statesman Deville!

Murilee Martin
by Murilee Martin

Last week, I had never heard of the Isuzu Statesman Deville. Then, my fellow LeMons Supreme Court Justice suggested that I do a quick internet search for the name of this fine Detroito-Australo-Japanese luxury sedan… and my life changed forever.

Dave at Bellett.net (a site devoted to the strangely non-Opel-based Isuzu Bellett) has written up what I believe to be the definitive history of the Statesman Deville, and I suggest that you read every word.

The Isuzu Statesman Deville was essentially a rebadged Statesman HQ Deville (Statesman was a separate GM-Australia marque, being to Holden as Eunos was to Mazda), complete with vaguely Cadillac-ish emblems and the look of an alternate-universe ’70 Chevy Impala. Now, I’d have gone for the Toyota Century over this car, were I a wealthy Japanese car shopper in the early 1970s… but it would have been a tough decision. Let us now bask in the healing rays of this fine example of Pointless Yet Amazing Badge Engineering, brought to us by The General.



Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Outback_ute Outback_ute on Feb 12, 2012

    "the strangely non-Opel-based Isuzu Bellett" Isuzu built cars for roughly 20 years before the GM tie-up. Worthy of note in the linked forum post is that they sold 246 of these in 3 years, less than the 799 Mazda Roadpacers!

  • Bellett64 Bellett64 on Apr 10, 2014

    It's only been two years, but I just chanced upon this post. Flattered you say my Bellett.net post on the Isuzu Statesman Deville is the definitive history. If only it was! It would then reveal why the ferk this car even existed! We had a forum member, however briefly, who slammed us with sage information with every post he put down, but joined, sprinkled us with some 19 posts, then left never to return. In those posts, he revealed more about the cars we're passionate about than us non-Japanese-speakers have ever put together, including that there were some 246 Isuzu Statesman Devilles delivered between 1973 and 1976, which is weird as the HQ-series ended in 1974. Perhaps they had a few left over. I still have never seen a picture of one; the Roadpacer does show up from time to time in Japanese auctions, but the Isuzu Statesman is still a unicorn. Thanks for all the comments, however off-topic they got. Cheers, Dave

  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
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