Porsche's Cajun Will Be A Macan
So they will build the Porsche SUVlet after all. After years of on-again, off-again, Porsche confirmed that the Cajun will be built. Except that it won’t be a Cajun. It will be a Macan.
A Macan? Says Porsche in an email:
“The name Macan is derived from the Indonesian word for tiger and combines suppleness, power, fascination and dynamics – core characteristics of the new off-road car.”
Porsche Sales Chief Bernhard Maier said:
“The Macan combines all sports car characteristics with the benefits of a SUV and is a genuine Porsche. The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations.”
I’m sure it does. If you speak Indonesian.
The first Macan will roll off the assembly lines in Leipzig in 2013.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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So it will be like a Nisan Juke, at only triple the price with a far less reliable engine???
Badge whores rejoice !
It seems that according to my Indonesian friend, Macan translates to Tiger in Bahasa Indonesia. Calculated move or stroke of serendipity?
"the new off-road car" Really? I don't think this would be able to handle much more than a grass parking lot