Lighter, More Muscular And More Striking Boxster Promised

Bertel Schmitt
by Bertel Schmitt

Porsche put its Boxster on a diet. The result, a lighter Boxster with a wider stance (or, as Porsche calls it, a “road posture that is more muscular and more striking”) will be shown at the upcoming Geneva Auto Salon. Porsche promises “significantly enhanced driving dynamics,” resulting in “unadulterated driving fun.” For green cred, the new Boxsters are promised to be 15 per cent more fuel-efficient.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Jeffzekas Jeffzekas on Feb 28, 2012

    Evidently, wider AND more expensive is somehow better in the Porsche mentality...

    • Stuki Stuki on Feb 28, 2012

      Once the newness of this one wears off, I doubt P will be able to keep increasing prices much. The last Boxster is not nearly the seller it really ought to be, and price definitely has something to do with it. But with a new (and striking) model out, this does represent a unique opportunity to make price "adjustments."

  • Type57SC Type57SC on Feb 28, 2012

    front view 1/4 has quite a bit of MR2 in it.

  • Beemernator Beemernator on Feb 29, 2012

    Lighter? Wider? Better looking? Faster? Heard it all before. More reliable? Now that would get my attention, but the shareholders would not sanction such profit eating heresy.

    • Jkross22 Jkross22 on Feb 29, 2012

      A few years ago, I was driving an e39 the same vintage as a Boxster owned by a friend. We both had the same repair needed - metal elbow pipe that connects the radiator to the engine. Parts and labor for my 5er was about $350. Cost for the Porker for the same repair was a hair under $1k. It likely took an extra hour at most to do the P repair. P's are great values as used cars until you have to fix them.

  • CRConrad CRConrad on Mar 02, 2012

    A "wider stance"?!? Eww... Shades of Larry Craig!

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