Lighter, More Muscular And More Striking Boxster Promised
Porsche put its Boxster on a diet. The result, a lighter Boxster with a wider stance (or, as Porsche calls it, a “road posture that is more muscular and more striking”) will be shown at the upcoming Geneva Auto Salon. Porsche promises “significantly enhanced driving dynamics,” resulting in “unadulterated driving fun.” For green cred, the new Boxsters are promised to be 15 per cent more fuel-efficient.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Evidently, wider AND more expensive is somehow better in the Porsche mentality...
front view 1/4 has quite a bit of MR2 in it.
Lighter? Wider? Better looking? Faster? Heard it all before. More reliable? Now that would get my attention, but the shareholders would not sanction such profit eating heresy.
A "wider stance"?!? Eww... Shades of Larry Craig!