By on February 15, 2012

The new Kia Cee’d may have a stupid name, but everything else about the car looks pretty attractive. Well, maybe not the grille. They also refrained from releasing any specs at all alongside these photos, so you’ll have to wait until March’s Auto Show to get the scoop. The Forte is a little dated by now, to the point where it’s hard to justify buying one over a Rio, let alone an Elantra – how about it, Kia?

Press release and gallery below

 

 

 

 

(15/02/12) — Kia’s all-European cee’d stunned audiences when it was revealed at the Geneva Motor Show just six years ago and at Geneva this year the all-new version is set to repeat that feat thanks to its elegant lines – heralding an even more successful future for the company’s bed-rock C-segment model.

Combining dynamic, sophisticated styling with maturity and prestige, the all-new cee’d five-door hatchback the new cee’d is longer, wider and lower than its predecessor, with the same long wheelbase. The elegant simplicity of its coupe-like proportions is emphasised by a steeply raked A-pillar, a very low belt-line in the front and lengthened side windows.

The front of the new cee’d is dominated by the latest interpretation of Kia’s trademark ‘tiger-nose’ grille and aggressive, wraparound headlamp clusters housing signature LED daytime running lights.

Wide track and solid stance
In profile the pronounced front and rear wings emphasise the car’s wide track and solid stance whilst above the taut, strongly sculpted door surfaces, the steeply raked A-pillar, sweeping roofline and integral rear spoiler accentuate the sporting aesthetics of the new model’s generous glasshouse.

The entire exterior is accented by numerous small yet highly significant detail touches which add to the prestige and premium feel of the new cee’d without detracting from the purity and elegance of the overall design.

These include a new, bolder, more sophisticated Kia badge, the indicator blade protrusion in the front headlamps, the Kia-signature windscreen head castellations, the chrome side glazing surround and the cee’d-unique, aerodynamic shaping of the tail lamp which extends into the adjacent bodywork.

New premium interior
The new cee’d features a completely new interior hallmarked by a more premium look and feel, higher perceived quality, improved switchgear, touch-screen technology and enhanced driving position ergonomics.

The dashboard layout features a cockpit-like design with an aircraft-themed, driver-oriented fascia. The main control panel wraps around the steering wheel, placing all switchgear within easy reach of the driver, and the main control groups such as audio and air-conditioning have been segregated to bring a more premium, luxurious, big car feel to the interior.

Carefully considered precision detailing gives the cabin a more prestigious look and feel than that of the current generation model. Soft touch materials add a new tactility to the driving environment. Instruments and switchgear are picked out in very thin chrome, the door handles are built up in a layered sandwich of high quality materials and the door opener itself has a sculpted, one-piece, shell-like quality reflecting the premium values of the new interior design.

 

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40 Comments on “Kia Procee’ds With New Cee’d. Puns Are Not Our Forte....”


  • avatar
    Eddie_515

    KIA has two main sorts of interiors right now, for me: the awkward one (Soul), and the classic-looking one, which is the new Rio. If I were to buy a compact Kia, I would choose the Soul despite the layout of its interior dashboard. I suppose the rio layout would not work in a tallish version of the car.

    Current Forte interior looks like the Soul, but this one has reverted to the Rio-type dash. Taken further to imitate the Optima. It looks great!

  • avatar
    TonyJZX

    what i like about the Koreans is that they do at least try to design a comtemporary interior so that the sub $20k car you buy at least looks quite nice… sure the plastics aren’t much chop and go chalky and scratch easily but it doesn’t have the dour penalty box look of the Japanese… the American three aren’t in the picture generally… the interior motif is a crib from VW and Alfa and even Mitsu but hey… the Koreans would not be classed as great innovators I guess

    I thought the Cerato/Forte and Ceed would become the one product in the next lineup?

    Why the hell would Kia… a relatively minor player on the global scale, have a dedicated hatch for the US and western nations and another for the EU?

    Is the Ceed better than the Forte? What’s the go? May as well combine them given Kia are a small slice globally.

    • 0 avatar
      th009

      Peter Schreyer, Kia’s chief designer, is ex-VW, so some resemblance should come as no surprise.

    • 0 avatar
      bd2

      The New Rio’s interior has gotten praise, even from the more finicky Euro automotive press, so I would think the interior of the new Cee’d would be pretty decent, esp. since it’s geared totally for the moew finicky Euro market.

      The Cee’d and Forte will continue to remain separate just like the Elantra and i30 for Hyundai, since Europeans want thing like an IRS.

      And the Cee’d is a pretty decent seller for Kia in Europe and the new Cee’d should see a good bump in sales (these renderings don’t do the front of the new Cee’d justice; I was actually disappointed in the front until I saw some live shots).

  • avatar

    DEfinitely not the grill. that grill is UGLY. And IMO so’s the rest of the car. But then most cars today are ugly, and it’s no worse than average, and it’s not nearly as bad as a Dodge Caliber, or a Cayenne, or a Murano, or a fit, and oh, I could go on and on all day, which i guess is a back-handed compliment. But it’s not appearing in my driveway.

    • 0 avatar
      redav

      It’s infinitely more attactive than anything coming out of Hyundai lately.

    • 0 avatar
      noxioux

      I can’t really see anyone credibly faulting this new Kia look. The Optima is easily the best-looking small sedan out there, period. The grille treatment couldn’t be better.

      Putting it in the same list as the Caliber, Murano or (gag) Fit is just plain wrong.

  • avatar
    gslippy

    The ‘tiger nose’ grille is generally considered one of the most attractive beaks on a brand today. I like it a lot.

    But I’d have to see a Cee’d in person to judge this particular car. Artists’ renditions are too slick for me.

    • 0 avatar
      th009

      Agree on the grille. It’s distinctive (unlike, say, Hyundai) enough yet not loud/obnoxious (unlike, say, Acura). Nice work by Herr Schreyer.

    • 0 avatar
      bd2

      Agreed, the ‘tiger nose’ grill is one of the best in the industry today and the front (esp. the headlights) look a lot better in live shots.

    • 0 avatar
      redav

      For me, the grille is middle of the road. It doesn’t turn me on or off. It’s not offensive like Acura’s shield or Mazda’s Nagare psycho clown fish, but while it is distinctive, it doesn’t add to the overall look. It stands out as a separate feature a bit too much. Chevy’s cross-bar, on the other hand, feels like a natual part of the car despite being bland as oatmeal. (But that describes to the look of the rest of a Chevy, too.)

    • 0 avatar
      akitadog

      gslippy and bd2,

      Are you saying these are computer-generated renderings? What makes you so sure?

      I saw these same images on Edmunds’ IL, and you can clearly see the reflection of the doorway of the photo studio in the passenger-side rear-view mirror (even here it’s visible). These are photos.

  • avatar
    don1967

    Not bad. But it looks like rear visibility isn’t coming back anytime soon.

    • 0 avatar
      ciddyguy

      I can’t say on this particular car but the 2009 Rio5 I test drove a couple of weeks or so ago had a reasonably low sill all around and the visibility out the back was much better than I expected.

  • avatar
    gearspuppy

    Clearly a GTI clone with just enough difference to maybe not get sued.

    • 0 avatar
      ciddyguy

      I took a look and while it has a similar-ish shape, it’s not really a clone at all.

      Take a look at the current GTI (or Golf for that matter), especially the C pillar area, VW doesn’t have a window past the rear doors at all, never did actually in the four door anyway and the C’eed has a triangular third window, similar to what Mazda does though.

      If yo are referring to the interior, while there ARE some similarities, they ARE quite different in many respects.

      I don’t get the feeling KIA is trying to copy anyone with this car at all.

      • 0 avatar
        gearspuppy

        Okay. VW must have stolen the LED under the widely-spaced headlamps idea from Kia. The sideview mirrors would probably drop right onto a GTI but that’s surely just a freak coincidence. Not to mention the black mesh pattern inside the grill, the shift knob, the way the fenders and body panels are contoured, the entire seat design, the antenna, the little visor over the back window. Seriously, look at the air vents and tell me that’s not a VW ripoff.

        I will grant that it is a nice-looking car and there are some real differences, but no way is it independent.

    • 0 avatar
      bd2

      Get real, no one is going to confuse the front of the Cee’d with that of the GTI, nevermind the greenhouse.

      This could very well be the next Kia model to win numerous design awards and designers don’t tend to give these awards to copies.

    • 0 avatar
      Ryoku75

      To quote th009: “Peter Schreyer, Kia’s chief designer, is ex-VW, so some resemblance should come as no surprise.”

    • 0 avatar
      PJ McCombs

      Looks more to me like they’re “copying” cues from their own Sportage SUV.

      http://www.thedetroitbureau.com/wp-content/uploads/2011/02/2011-kia-Sportage-front.jpg

      It will take time for Korean makes to overcome their nation’s “copycat” stigma, as it did for Japan in the ’60s and ’70s. But their newest products are turning out to be style leaders in their segments (Elantra, Sonata, Optima). Like the Japanese, they won’t be outsourcing styling to foreigners forever–American and European automakers would do well to avoid feeling too smug in the near term.

  • avatar
    daviel

    Fabulous look. Nice car.

  • avatar

    A few years back, a colleague and I were so frustrated at being cut off or otherwise endangered on the road by Camry and Corolla drivers that we coined a new phrase to discuss the problem: we said we’d “been C’d”, with the C in this case standing for Camry or Corolla.

    Evidently somebody at Kia has identified this as a problem too, having been Cee’d themselves one too many times, so they named the car after the problem. Guess I shoulda trademarked the term.

    Of course it makes me wonder: was the name chosen because the Kia driver got Cee’d, or becasue the Kia driver is the offender, with the badge on the back of the Kia proudly announcing “You’ve just been Cee’d”?

  • avatar
    ciddyguy

    I actually like this car.

    2 weeks ago, I test drove a 2009 KIA Rio5 and while a nice, attractive car in its own right with decent sight lines all around, including out the back, it was, however buzzy and droning pretty good, beginning at about 2000rpm and up, which corresponds to highway driving, otherwise, the ride, while a bit busy and jiggly, wasn’t bad at all and had decent enough pickup, with an automatic even, but didn’t buy it and ended up with a 2003 Mazda Protege5 instead.

    However, that was then and I hear even the new Accent is MUCH more civilized than it’s ever been and decidedly more quiet too.

    As for sight lines out the back, I looked at photos of both and it’s very hard to tell if the rear glass is any higher or not on the Cee’d than on the Forte. However, I WILL agree, the new interior is MUCH nicer than the one in the Forte, though both are nice, the Cee’d comes across as much more upscale and up to date without resorting too much to styling cliches.

    Does this mean we’ll ACTUALLY get the Cee’d or will we simply get an updated (hopefully) Forte at the very least?

    Looking at photos of the Forte5, this looks like an evolution of the Forte’s body and such, which is nice looking in and of itself if a bit staid in the front and the Cee’d has a more aggressive front clip, without overdoing it, the rear looks similar to the current car and overall, a car I’d consider, based on looks alone. I don’t have an issue with the new grill design, it looks so much better than what is found on the Focus or better yet, the goofy, toothless grin on the Mazda amongst some others.

  • avatar
    MadHungarian

    I understand the South Carolina Kia Dealers are getting a special regional package, the Sport Edition. So it will be called the SE-cee’d.

  • avatar
    Ryoku75

    Can anyone say “Dodge Dart” wannabe?

  • avatar
    Russycle

    The Forte Sedan (US) appeared in 2009, the hatch 2010. That’s dated? You kids and your short attention spans!

    • 0 avatar
      ciddyguy

      Russycle,

      I think what is meant is that the Forte/Cee’d actually goes back to the old Corato/Spectra, which goes way back to 2003 and earlier with the older Sephia/Mentor, though the chassis for the Sephia/Mentor may be different,though the Forte did share the same chassis with the Elentra (HD) and used a torsion beam rear rear suspension instead of the multilink unit in the Elantra.

      The Forte replaced the Spectra5 in 2009, which came out in 2003 to replace the Sephia.

    • 0 avatar
      tankinbeans

      I was going to say the same thing, but Ciddyguy beat me to a response.

      Wasn’t the Forte an all new car from the ground up sharing very little, if anything, with the replaced Spectra? I understand it shares Elantra bits, but the car itself isn’t that old.

      Caveat being, as everybody know, I own a Forte and still enjoy it a good deal. I might be a little biased, but I don’t want the comment to come of fanboyish.

      • 0 avatar
        ciddyguy

        Tankinbeans,

        What I was meaning was that the Forte is based on the previous gen Elantra chassis, which made its debut in 2006 and ended production in 2010.

        Since the Forte is similar to the Cee’d essentially, one sold in some markets, the other sold in other markets, such as Europe for the Cee’d, the Forte here in the US and both sold in Russia along side each other.

        The difference is that in Europe, they get the Elantra, but it’s known as the i30 with different trim and its design language is from Germany at a Hyundai design center there and is for the European market so it has a different emphasis than the Elantra does here and both are small family cars, ie, a compact (though the EPA says the Elantra here is actually a midsize car due to its interior volume even though it’s a compact by its outside dimensions).

        The Cee’d, like the Forte has a different emphasis for the European market than the Forte has but it looks like Cee’d is going to be here as well and thus some of the same things found on it will follow its way here finally.

        So in essence, the Forte’s chassis is old even though the car itself has only been around since 2010 for the hatchback.

  • avatar
    PaulVincent

    Great looking vehicle; they hi a home run.

  • avatar
    redav

    I like it, but the black may be hiding some features that would pop more in-person in a different color.

    Is this a c-class size car? Would it be comparible in size to a Focus?

  • avatar
    dts187

    I’m a fan of hatches. I like these initial shots. I like that this lines up with spy shots of the Forte replacement seen testing in the US. It will be interesting to see how it looks in untouched photographs and out in the real world. Especially the lower grille plastic. That always seems to be an area of letdown in real life.

  • avatar
    campocaceres

    *GROAN* Damn this love/hate relationship with puns..

    I agree with a couple of other comments here- I can really find nothing to dislike about this car. There is some great attention to detail (not really sure why, but I was impressed with the way they integrated the glove box release button), it looks quality in these touched up pictures at the very least.

    I actually quite like the grill as well. I’m just uncertain at this point how well I think it will age.

    • 0 avatar
      dts187

      I thought the same thing about the glove box release. The dash and console looks modern without being over-styled and busy. That was one of the biggest things that turned me off with the new Focus. I think I would get tired of looking at that bulbous, busy console all day.


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