If you want a $3,500 discount off of a Hyundai Genesis, or $4,500 off a Hyundai Equus, you can get one – but only if you operate a livery car service. Hyundai is putting a lot of cash on the hood for their two luxury sedans, as they hope to capture some market share left by the cancellation of the Lincoln Town Car, America’s favorite “black car”.
Hyundai has been promoting the Genesis (base MSRP, $35,075) and the Equus ($59,690) at trade shows and in trade publications. While no body-on-frame sedan such as the Town Car is offered any longer, the Genesis and Equus have rear-drive layouts and can be ordered with V8 engines. Their domestic competitors, the Lincoln MKT crossover and Cadillac XTS, are based on front-drive platforms and come only with V6 engines. The Equus Ultimate that was reviewed by TTAC would make a great limousine, mostly because it’s much better to be driven in an Equus rather than actually drive it. Hyundai offers a factory stretched Equus in South Korea (above) as well as an armored version.