Drifter-san

Bertel Schmitt
by Bertel Schmitt

As the man said: “Finally, we can exercise our capabilities in earnest.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Tresmonos Tresmonos on Feb 08, 2012

    Never have been a fan of Toyota, but a video of a CEO flogging their product is full of win. It's a good time to be an auto enthusiast.

  • FJ60LandCruiser FJ60LandCruiser on Feb 08, 2012

    "Drifting and soccer." "Um, what are two things Americans don't give a shit about, Alex?"

  • Mnm4ever Mnm4ever on Feb 08, 2012

    I love this car, exactly as it is, no turbos needed, no wish list, to me this is automotive perfection. But what pisses me off is how much effort Toyota is putting into marketing themselves as a sporting, fun brand after a decade of selling only boring appliances. If they would have just done this instead of going with the stupid Scion brand, I could be buying a Celica instead of having to rebadge my FR-S/BR-Z.

  • Opus Opus on Feb 08, 2012

    “Finally, we can exercise our capabilities in earnest.” At last, we can reveal ourselves to the Jedi!

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