Double Feature: Run On Nuptials Causes Massive Traffic Jam In China

Bertel Schmitt
by Bertel Schmitt

Chinese blame their notoriously jam-packed streets on all kinds of things, preferably on government-types driving around needlessly in their government-issued cars. This time, it’s different. This traffic jam is caused by young couples who rush to the altar the municipal government building for their nuptials. Why the sudden run on weddings?

“It happened on January 30, the 8th day of the Chinese New Year,” the culturally clued-in Carnewschina tells us. “Because 8 is a lucky number in China, many couples will get married on that particular day.”

This traffic jam was caused in front of the Taizhou municipal government buildings in Taizhou in China’s Zhejiang Province.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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