China Billionaire Special: The Dartz Prombron Black Dragon China Edition

Bertel Schmitt
by Bertel Schmitt

Who needs a HUMMER when we have the absolutely insane $7.9 million Dartz Prombron Black Dragon Special Edition? Well, “we” will only have it if “we” all move to China. Dartz, t he Estonian maker of the world’s most expensive and most whacko 4×4, celebrates the Chinese year of the dragon with this special edition craziness. Only 12 will be made for 50 million yuan each, and they will only be available in China, where they undoubtedly will be snapped-up in no time at all.

According to Carnewschina, the abomination on wheels will debut at the Beijing Auto Show.

This being a Chinese special edition, of course the Black Dragon is stretched. By about two feet, 60 centimeter to be exact. I mean, who wants to be with his nose in front of a Phillips 42-inch 3D-TV, which comes standard with the Black Dragon. Badges are made from 24k gold, silver and diamonds – put an armed guard on it when parked.

Speaking of armed, the auto-atrocity is bullet proof, comes with 7cm full armor, and weighs just under four tons. It will need all the 456hp the 8 liter 8-cylinder engine produces.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Oberkanone Tesla license their skateboard platforms to other manufacturers. Great. Better yet, Tesla manufacture and sell the platforms and auto manufacturers manufacture the body and interiors. Fantastic.
  • ToolGuy As of right now, Tesla is convinced that their old approach to FSD doesn't work, and that their new approach to FSD will work. I ain't saying I agree or disagree, just telling you where they are.
  • Jalop1991 Is this the beginning of the culmination of a very long game by Tesla?Build stuff, prove that it works. Sell the razors, sure, but pay close attention to the blades (charging network) that make the razors useful. Design features no one else is bothering with, and market the hell out of them.In other words, create demand for what you have.Then back out of manufacturing completely, because that's hard and expensive. License your stuff to legacy carmakers that (a) are able to build cars well, and (b) are too lazy to create the things and customer demand you did.Sit back and cash the checks.
  • FreedMike People give this company a lot of crap, but the slow rollout might actually be a smart move in the long run - they can iron out the kinks in the product while it's still not a widely known brand. Complaints on a low volume product are bad, but the same complaints hit differently if there are hundreds of thousands of them on the road. And good on them for building a plant here - that's how it should be done, and not just for the tax incentives. It'll be interesting to see how these guys do.
  • Buickman more likely Dunfast.
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