The new Lexus corporate face will be appearing on the newest Lexus ES – a startling trend for a vehicle so conservative it makes Mitt Romney look like a chaps-wearing “lifestyle” devotee.
A spy shot out of China shows a vehicle purported to the 2013 Lexus ES250 – a smaller displacement model similar to the world market GS250. The car’s interior is also said to look more like the GS, rather than the simple but elegant Camry-esque interior. The addition of a whole suite of infotainment features like Toyota’s Entune may be complex for a certain segment of ES drivers who are well into their “retired in Florida” years, and who rely on their grandchildren for tech support. A family friend in their 70′s recently opted for a Lexus LS460 rather than purchase a Lincoln MKT Ecoboost, as they found the tech features of the Lincoln distracting and hard to use. Imagine what a “Greatest Generation” tech backlash would look like.