For a brand that seemingly doesn’t have two nickels to rub together, a Super Bowl ad spot is quite an expenditure. Suzuki, makers of…umm…the GSX-R motorcycle, and some other assorted wares, will be broadcasting an ad during the Super Bowl. Apparently, the products have four wheels, not two. Who knew?
This is also the second year in a row that Suzuki has run a Super Bowl ad. Doesn’t seem like it’s brought them a positive ROI, has it? The spot, which highlights the Kizashi sedan’s AWD drivetrain, does have some adorable Husky sled dogs in it, but that’s not going to be enough to convince people to fork over money for one. Maybe it’s an awareness campaign to let Americans know that Suzuki still exists?