By on January 23, 2012

We’ve all heard anecdotal evidence of just how important cars like the Cayenne and Panamera are for Porsche’s financial health. Freelance analyst Timothy Cain has done the unenviable task of analyzing the data and his findings show just how important the apostate P-cars are for the company.

Subtracting Cayenne sales for this year from Porsche’s total means that Porsche would have sold 16,045, lower than Porsche’s 2002 sales total (when the Cayenne wasn’t being sold). 20.3 percent of Porsches sold were 911 models, while the Panamera accounted for 24 percent of sales. The Cayman and Boxster made up a mere 5 and 6 percent respectively.  Porsche just missed 30,000 units in 2011, but should easily break that this year, thanks to the all new 911 and the dubiously named Panamera GTS.

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17 Comments on “Porsche Cayenne Accounts For 44.7 Of Brand’s US Sales...”


  • avatar
    Charles T

    Those are revealing numbers. I wonder if we could also see how much the Cayenne affects revenue and profit, which are even more important in business terms than market share.

    • 0 avatar
      Cerbera LM

      “The Porsche 911 Turbo also has one of the highest individual profit margins in the industry, as does the Cayenne. The latter is said to be highly profitable because they are effectively ‘bought’ from VW (it is the sister car to the Volkswagen Touareg) for a relatively low ex-factory price and can be sold at a premium. ”

      Autocar

  • avatar
    sean362880

    I have nothing against the Cayenne. The fact is that it’s a lot of car to a lot of people, for not really all that much money.

    But dear god why do they allow it to be sold in WHITE? A bloated, beached beluga carcass comes to mind.

  • avatar
    imag

    This is why the 4 cylinder sport Porsche/Audi/VW was canceled. The only people buying sports (super)cars are the wealthy.

    Americans buy pony cars, but they aren’t much sportier than a Cayenne.

    I have my fingers crossed that the FR-S will bring a little resurgence, but I don’t think it will be more than a blip on the overall sales charts.

  • avatar
    carve

    Isn’t the Cayenne the least reliable vehicle on the market?

    • 0 avatar
      amac

      I don’t know but status and image is more important than reliability to these kinds of people. If they can afford to buy the vehicle, they can afford the upkeep.

      • 0 avatar
        carve

        If it were reliable I’d buy one.

        I have a 335i that I love to drive, but it’s not so dependable, and it doesn’t fit my outdoorsy gear-hauling life style very well. I have a Cherokee that fits my lifestyle well and is reliable, but is noisy, has numb steering, and not-so-good performance. My wife has an Accord that is super reliable, but boring to drive and, again, could fit out lifestyle a bit better.

        A car like a 535i wagon or Cayenne, but with Honda-like reliability, would be my ideal, perfect dream-car. I don’t know why nobody seems to be able to make something like that.

      • 0 avatar
        Sigivald

        (To Carve, below, since there’s no Reply link on his post):

        A car like a 535i wagon or Cayenne, but with Honda-like reliability, would be my ideal, perfect dream-car.

        You mean, the Accord Crosstour?

      • 0 avatar
        carve

        Are you kidding? The hatch compromises cargo space and the handling would be the same as our current accord. Not to mention the ugly proportions?

        The Acura RDX probably comes closest to what I’m looking for, but the mpg sucks for its modest size and power and, again, so-so looks.

      • 0 avatar
        SunnyvaleCA

        “If they can afford to buy the vehicle, they can afford the upkeep.”

        I think the upkeep greatly affects the resale value of the car, which, in turn, increases the first owner’s cost. (i.e.: lease price or purchase price minus resale price).

      • 0 avatar
        Luke42

        “A car like a 535i wagon or Cayenne, but with Honda-like reliability, would be my ideal, perfect dream-car. I don’t know why nobody seems to be able to make something like that.”

        Sounds like you want a CR-V or a Subaru Outback.

        Yes, I wanted a real wagon, too, but I had to buy a CUV because that’s all that they made for guys like me in 2002 when my Escape was built.

    • 0 avatar
      racer-esq.

      Yes, but I’m sure many/most are leased. I would like to see the lease/purchase breakdown amoung the various Porsches. I would expect the highest buy rates with the Cayman and 911.

    • 0 avatar
      moedaman

      You’re probably right. But that is only because the French aren’t importing any cars into this country and Fiat hasn’t sent enough in to get a proper rating.

  • avatar
    pgcooldad

    Sergio and I wouldn’t mind picking up 5-8000 of those sales here in the US :)

  • avatar
    cutchemist42

    Really wish the Miata fighter was going ahead. Sad to see a “sports” car company cancel a sports car that would ruin it’s SUV image.


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