OMG! The Buick Encore Killed The GMC Granite! You Bastards!
While hit rapper Drake may favor Range Rovers as his ride of choice, the may have been talking about the new Buick Encore when he rapped on his hit song “Headlines” “ You gon hype me up and make me catch a body like that”. The Buick Encore, barely unveiled just 48 hours ago, has generated lots of hype at TTAC, and according to Automotive News, has already “ bodied” a future GM product – the GMC Granite.
Buick’s Encore seems to have thrown a wrench into the Granite’s plans. Why bother selling the Granite and Encore side-by-side in GMC-Buick showrooms? Furthermore, what kind of brand equity does GMC have with the Granite’s target demographic of (here we go again) young, urban buyers.
More by Derek Kreindler
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Scion xB, anyone ?
If I wanted a big, fat, melted box I'd go buy a Nissan Cube, at least I could back it up without using any cameras.
at first I was impressed by the Encore's initial pictures. then I find out it's slightly larger than a frying pan and coming from Korea. keep the damn thing, I'll sell Fords first.
How does a small subcompact Scion / Soul competitor fit in with the GMC's image of big, heavy duty trucks and their "Professional Grade" tagline? The design looks nice and will likely fit better as a Chevy or even a Buick.